Gentrification And The Effects On Urban Development Sociology Essay

Gentrification And The Effects On Urban Development Sociology Essay Today, the urban development is vulnerable to the growing impact of gentrification. At this point, it is worth mentioning the fact that the process of gentrification emerges under the impact of multiple factors, including economic and social ones and the process of globalization, which stimulate consistent changes in urban development. At the same time, the process of urban development leads to socioeconomic and demographic changes, provoked by the gentrification. However, possible effects of gentrification are still under-researched and the debate on whether gentrification leads to positive or negative effects persists. Nevertheless, changes in the development of cities are significant and force policy makers either to support or to slow down the process of gentrification. However, any attempt of policy makers to regulate the process of gentrification and, therefore, urban development confronts the problem of the interference of state in the process of local economic development. In such a situation, policy makers should understand clearly whether gentrification has positive or negative effects and whether benefits of gentrification outweigh its disadvantages. In fact, the support of gentrification is essential only on the condition of the positive effect on the urban development but, in actuality, the risk of widening gaps between different social classes, namely between the rich and the poor, may widen that may lead to the exclusion of the poor and their marginalization. Therefore, the process of gentrification needs to be studied in details but policy makers should take into consideration the fact that gentrification has a considerable impact on the social, economic and demographic development of modern urban areas. THE ESSENCE OF GENTRIFICATION Definition of gentrification Gentrification is a relatively new trend, although specialists (De Courcy Hinds, 1987) refer the origin of gentrification to the mid-20th century and the post-World War II period, when considerable changes in communities inhabited by representatives of lower- and working class had started. In this regard, it is possible to refer to the experience of Brooklyn, New York: On November 22, 1966, a small group of city construction workers arrived at the corner of State and Nevins Street in Brooklyn with orders to raze an abandoned brownstone. Having recently gained possession of the dilapidated four-story building through non-payment of taxes, the city had become concerned that the empty townhouse was a gathering place for homeless men and drug users and decided to demolish it (Osman, 2011, 1). However, it is only by the late 20th century, the trend to gentrification had become strong and today this is one of the most significant trends in the urban development. At this point, specialists (McKenzie, 2006) define gentrification as the process of shift of the middle class population in low income and working class communities. As a rule, the native population of low-income and working class communities is steadily replaced by representatives of the upper-class and professionals, who settle in the area, whereas the share of the native population decreases substantially. The wealthier population moves to low-income and working class communities, settles their and starts developing local communities. In such a situation, the native population of these communities has to move to other areas and settle there. Nevertheless, the process of gentrification is still under-researched and needs further studies because this process is quite complicated and relatively new. This is why researchers attempt to explore the process of gentrification in the context of urban development (Sassen, 1995). In such a way, it is possible to understand its effects on urban development. However, before studying effects of gentrification on urban development, it is necessary to dwell upon basic causes of gentrification. Causes of gentrification can help to understand the essence of this process and its effects in a long-run perspective. Economic causes of gentrification On analyzing causes of gentrification, specialists (Brandes Gratz, 1989) point out economic concerns as one of the major causes of gentrification. To put it more precisely, the economic development of large cities contributes to the fast progress and growth of the population along with the growth of needs and requirements of the population concerning residential areas, conveniences and environment. In such a situation, the younger generation of professionals and representatives of the middle class often prefers to move to low-income and working class communities, where they can afford purchasing a permanent lodging at a relatively low price and, thus, start living separately from their parents, owning their own lodging. The availability of lodging and its relatively low price attracts representatives of the middle class, who look for independence and affordable lodging. In addition, many professionals are driven to low-income and working class communities by their professional concerns. For instance, if professionals work in the city, they feel more comfortable, when they live close to their work that allows them to save travel time as well as money. In such a situation, economic concerns become prior to representatives of the middle class and professionals, mainly young people, who move to low-income and working class communities from traditional areas of their living. Social causes of gentrification In actuality, social factors also play an important part in the emergence of gentrification in modern cities that affects consistently their development. In this regard, specialists (Ley, 1995) argue that artists, teachers and cultural administrators are in the avant-garde of gentrification because they seek for new place of residence, where they can settle being free of the dependence on automotive transportation and other issues emerging in the suburban areas, where representatives of the middle class normally live. In fact, young graduates, educators, artists and other representatives of the middle class prefer to settle closer to the city center to get access to basic conveniences, services and important city areas, including hospitals, trade centers and other areas. In such a way, they attempt to maintain the lifestyle they have used to while studying and get wider access to basic services they need at the moment. In addition, gentrification increases their independence from par ents and automotive transport. In such a way, representatives of the middle class move to low-income and working class communities. Economic globalization At the same time, some specialists (Ley, 1986) point out that the process of gentrification is closely intertwined and is provoked by the process of globalization. In this regard, it is worth mentioning the fact that the process of globalization contributes to the free and fast movement of capital along with the migration of the population. The migration of the population and movement of capital being enhanced by the free movement of capital stimulates gentrification. Representatives of the middle class purchase houses in low-income and working class communities and they can repair and improve to match their standards of living. In this regard, immigrants with a relatively high level of income can also move to low-income and working class community, where they can purchase houses at a relatively low price and repair them respectively to their standards. At the same time, globalization contributes to the emergence of banking and service activities which replace the traditional manufacturing core of the urban economy. In such a situation, professional working in the banking industry and professionals working in different industries providing services prefer to move to low-income and working class communities, where they can settle close to their workplace, whereas many professionals today work just at home that allow them to save time and money on transportation. At the same time, low-income and working class communities attract them due to the relatively low price and location close to the city center and respective conveniences and services being available to representatives of the middle class living in these communities. THE EFFECTS OF GENTRIFICATION ON URBAN DEVELOPMENT Economic effects of gentrification In actuality, the process of gentrification leads to consistent changes in urban development and affects consistently the economic development of communities vulnerable to the impact of gentrification. In this regard, many specialists warn that the obvious problem being that the low income portion of the social fold is being disregardedà ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬literally and figuratively (Whatà ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒ ¢Ã¢â‚¬Å¾Ã‚ ¢s Up with Gentrification, 2007, 5). What is meant here is the fact that gentrification leads to the replacement of poor, working class population by representatives of the middle class. In such a situation, low-income families and representatives of the working class have to move from their communities to other ones, where the standards of living are even lower than that of their own communities inhabited by representatives of the middle class. Representatives of the middle class, in their turn, inhabit low-income and working class communities start consistent changes in local communities, where they settle. These changes lead to consistent raise in standards of living because they repair their houses and stimulate the development of commerce and different services, which are essential for the maintenance of their high standards of living. In such a way, representatives of the middle class invest substantial funds in the development of local communities to match them to their traditional standards of living, which are naturally consistently higher than standards of living for low-income families and representatives of the working class. At the same time, the rise of standards of living, significant investments, the development of the local infrastructure, services and facilities increases substantially the price of real estate in the community as well as costs of living in the community. In such a situation, representatives of the middle class settling in low-income and working class community bring considerable investments but these investments lead to the increase of costs of living in communities making the life unaffordable for low-income and working class population. As a result, the economic development of communities vulnerable to the impact of gentrification changes consistently. Specialists (McKenzie, 2006) argue that representatives of the middle class moving to low-income and working class communities boost their economic development that leads to the increase in housing prices and overall rise of costs of living. As a result, low-income and working class communities turn from poverty stricken communities into successful and rapidly progressing communities, where business activities emerge successfully. At first glance, economic effects of gentrification are positive. However, specialists (Sassen, 1995) warn that such positive effects of gentrification can have extremely dangerous side-effects, especially in relation to low-income and working class. To put it more precisely, the low-income and working class population has to move from the communities, where people used to live before the arrival of representatives of the middle class. Often they have to move away from the areas located close to the city center and they should look for cheap lodging. However, as the process of gentrification emerges, they have substantial problems with finding cheap lodging, while they cannot afford constructing their own houses, which used to be the prerogative of representatives of the middle class. Representatives of the low-income and working class cannot afford purchasing their own homes as well. In such a situation, they are doomed to live in outskirts of large cities or other areas, where cond itions of living deteriorate and become unbearable for the population. In contrast, representatives of the middle class improve conditions of living, stimulate the development of business activities. As a result, the poor are forced to live in communities suffering from economic stagnation, whereas the rich and middle class prosper. The economic disparity between classes deteriorates the economic development of low-income and working class. The disparity in economic development of different parts of cities leads to the backwardness of the parts inhabited by low-income and working class, whereas parts of cities inhabiting by middle class prosper. The economic prosperity stimulated by gentrification improves the local infrastructure and opens new ways for the development of business activities. As a result, the wealth of the middle and upper-class increases and is accumulated in the hands of representatives of the middle and upper-class. In contrast, the poor grow poorer and cannot afford living within the city that leads to their marginalization. Social effects of gentrification At the same time, consistent economic changes affect the development of the social life of communities vulnerable to the impact of gentrification. At this point, it is worth mentioning the fact that the deterioration of the economic situation in urban areas and the deterioration of the position of low-income and working class. Representatives of the middle class are also vulnerable to the impact of gentrification. However, the impact of gentrification is different in relation to low-income and working class and in relation to the middle class. Economic changes affect consistently the position of both classes that naturally contributes to consistent social changes. In fact, the poor are vulnerable to the negative impact of gentrification. First of all, they have to move from their traditional residential areas to new ones, where they have to start a new life and where conditions of living are worse compared to the communities they used to live in. Representatives of the low-income and working class have to live in new communities and start a new life, which naturally evokes a number of social problems, among which it is necessary to develop basic infrastructure and positive relationships within the community. Furthermore, as the poor have to move to a new residential area, they often have to change their workplace because they cannot always afford covering transportation costs or the schedule of their work makes their work impossible. As they change the workplace, they may face the problem of unemployment, especially because they have to move to areas with the poor business development and with stagnating economy. In such a situation, representatives of the low-income and working class can face another problem à ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬ the problem of high crime rates in areas, where they settle after they have to move from their communities under the impact of gentrification. In fact, being in a desperate position and having no means for living, the poor are forced to commit crimes to earn for living and to afford living in a new community, where they move to from communities now inhabited by representatives of the middle class mainly. Representatives of the low-income and working class slip to criminal activities that naturally increase the social tension in poverty-stricken neighborhoods, where they live. Another social problem representatives of the lower class face is the lack of access to education. In fact, as they are removed from traditional residential areas, where they used to live, the poor have to develop their life in new communities and areas, which are often underdeveloped. They cannot afford developing education organizations and education system in their new community on their own. The state and local authorities are not always capable and willing to support the population of local communities. As a result, new communities inhabiting by the poor either have insufficient capacities to provide access to education for students in these communities, or have no education organizations at all. Obviously, the lack of access to education will increase the social tension even more because without education individuals cannot get well-paid jobs and good career opportunities. In addition, children living in low-income communities with the high level of crime rates are vulnerable t o the impact of their criminal environment. Therefore, the position of the poor will deteriorate, whereas social problems will increase over and over again. In addition, it is worth mentioning the fact that health care services are not available to the poor, who have to move to new residential areas after representatives of the upper class have replaced them in their traditional residential areas. In fact, health care services are not available as education services. Today, health care services are very expensive and the poor cannot afford the development of health care organizations in their communities, whereas the state lacks funds for the provision of health care services to all people. In such a situation, the poor are deprived of basic opportunities to have access to basic health care services. In contrast to the poor, representatives of the middle class can benefit from gentrification economically but they can hardly benefit from gentrification in social terms. What is meant here is the fact that representatives of the middle class exclude representatives of the lower class from the mainstream culture and benefits associated with the fast economic development of their communities. In fact, in social terms, gentrification leads to the growing tension between representatives of different social classes. To put it in simple words, representatives of the middle class improve their conditions of living, whereas the poor become poorer and suffer from a bunch of socio-economic problems. Moreover, the gap between the rich and the poor grows wider and specialists (Sassen, 1995) forecast serious conflicts between the two classes under the impact of gentrification because the problem will aggravate and the gap between the two classes will widen. Demographic effects of gentrification Along with numerous economic and social effects of gentrification, specialists (McKenzie, 2006) distinguish demographic effects. In this respect, it is important to place emphasis on the fact that the process of gentrification contributes to consistent demographic changes. In fact, representatives of the middle class purchasing houses in the low-income and working class communities tend to have a few children. At this point, it is worth mentioning the fact that representatives of the middle class, who move to low-income and working class communities, are young people mainly. As a rule, they are not having children, when they move to low-income and working class communities. They need substantial financial resources to start a new life in low-income and working class communities. In such a situation, representatives of the middle class prefer to invest in the repair of their new houses and the development of low-income and working class communities to transform them into prosperous co mmunities. In such a situation, the rise of taxes and costs of living decreases the capabilities of representatives of the middle class living in low-income and working class communities of having children. In a long-run perspective, gentrification leads to the aging of the population living in communities, where representatives of the middle class have moved to. The same trend can be traced in low-income and working class communities because they cannot afford maintaining large families. In such a situation, the risk of the demographic crisis emerges because both representatives of the middle and lower classes have a few children. Specialists (Brandes Gratz, 1989) argue that, in a long-run perspective, the demographic crisis provoked by gentrification can lead to the aging of the population. The latter may provoke the deterioration of the economic situation and provoke social problems. ADVANTAGES AND DISADVANTAGES OF GENTRIFICATION Advantages of gentrification Obviously, gentrification has a number of advantages. First of all, gentrification stimulates the fast economic development of low-income and working class communities because representatives of the middle class invest substantial financial resources in the development of the communities. The investment and the development of local infrastructure increase housing prices in local areas. In such a situation, the housing taxes increase as the wealth of the community increases. Therefore, the economic development of communities under the impact of gentrification is accelerated. The development of communities stimulates the development of cities at large because cities benefit from the increased revenues obtained from taxation and accelerated economic development of would be low-income and working class communities. Representatives of the middle class obtain large opportunities for the further improvement of their standards of living. As a result, they benefit from gentrification. Disadvantages of gentrification On the other hand, gentrification brings a number of problems and has substantial disadvantages. First of all, Gentrification deteriorates the position of the poor, who have to move from low-income and working class communities, which are inhabited by representatives of the middle class. Their economic position becomes even worse as they have to move to new communities. In fact, the poverty breeds poverty being expelled from low-income and working class communities by representatives of the middle class. In addition, representatives of the lower class have to move to new communities, where a bunch of socioeconomic problems emerge. Among the major problems of socioeconomic problems, it is worth mentioning unemployment, the lack of access of the poor to education and basic health care services, and other problems. However, what is more important about gentrification is widening the gap between the rich and the poor. In fact, the poor become poorer, whereas representatives of the middle class improve their position. In such a situation, gentrification can undermine the foundation of modern cities because it raises unsurpassable barriers between the rich and the poor living in the cities but this antagonism can provoke serious social conflicts, including growing crime rates, which may affect not only poverty stricken communities but also other communities, including communities inhabited by representatives of the middle class and communities emerged in terms of gentrification. CONCLUSION Thus, taking into account all above mentioned, it is important to place emphasis on the fact that gentrification is quite a controversial process. In actuality, it is obvious that gentrification affects consistently the urban development. However, effects of gentrification can be highly controversial. On the one hand, gentrification stimulates the economic development of communities, where representatives of the middle class move to. However, economic benefits may be short-run, whereas, in a long-run perspective, gentrification can lead to the widening gap between the rich and the poor in cities. The latter problem will lead to the deterioration of the social stability within cities. Nevertheless, the full impact of gentrification on urban development should be studied further.

The Most Popular Type Of Online Advertising

The Most Popular Type Of Online Advertising Introduction Online advertising can say as a form of promotion. It uses the Internet and World Wide Web for provide the marketing messages to attract customers. Online advertising is also divided into many different forms of advertising. For example, pop-out advertising, button advertising, sponsorships advertising, banner advertising, interstitial advertising, classified advertising, interactive game advertising, text advertising, facebook advertising, floting advertising and so on. It also has variety of payment methods for online advertising. The most common way in online advertising payment methods are CPM, CPC, and CPA. In my opinion, online advertising are the great way for sellers to promote or deliver their goods information for public. Online advertising are easy to use, and the easy way to let public know. The costs of online advertising are very low, so it can save the owners money. Other than that, online advertising also can save our earth. Why I say this is because it is environmentally friendly. The owner post their advert information online, they no need to use the paper to produce advertising paper. Moreover, for public, internet is a common thing nowadays. Most of the people have computer in house. They can online and get the information easily. Besides that, nowadays online shopping is very popular. There are certified sellers, and people can buy product from them safety. Online advertising have many advantages but also have some disadvantages. It cannot deliver the information for the old aged people, because they seldom online and they do know how to use the computer. Moreover, there are also some cheaters online. So, the improvements of online advertising have to do effectively. This report have intro the most popular online advertising. It is banner advertising and facebook advertising. The contents are about the advantages, disadvantages, improvement of the advertising and some example of the advertising. Online Advertising The key of successful business is the business how to promote the product and services to all readers by using the online. According to the statistical data, more of the 80% people will everyday surf through the technologically such as internet. So, the internet has becomes an indispensable part of peoples lives. Thus, it can be considered a wide channel for the business which wants to promote their products and services to all the people. The online advertising method has becomes the most popular method for the business. It is because online advertising is easy and low advertising cost. Besides that, the online advertising also have a lot of the readers or viewers. There are many method of online advertising that can used to promote the product and services such as bloggers advertising, banner advertising, email advertising, forum advertising and so on. But in this assignment, I would like to go on deep about the banner advertising. Advantages of Banner Advertising Banner Advertising is a most important component of web-business creation. It is a good method for making the profits in the website. It is because banner advertising is very simple and easy by just sign up an affiliate programs and follow the instruction given to create an attractive banner that link your website with the advertiser. We can free to choose the design of the layout and content of our site. With the pay-per-click advertisements, we can get paid from viewer who clicked on your banner. Moreover, it is the easier way to let the viewers remember the company name and logo. On the other hand, it become more effective and convenience compare when compare with other online advertising. Furthermore, the banner advertising is much cheaper than other ads. It normally counts by the size of the banner or loads of a banner advertisement, a cost per miles (CPM) for a minimum purchase. For example, if you make a banner ad on Yahoo, it cost you a CPM of $20 $25. It is much cheaper than other advertising media. Compare with others, the small firm or company can afford for the banner advertising cost. In addition, by using the banner advertising that can easy got a lot of larger audiences. Last but not least, with the banner advertising, we can share the information at anywhere and in any times. It is because the internet is links worldwide. So, everyone can access to the Internet 24 hours daily . Besides that, publisher also update the product and service information release products and services as well as promotion instantly. Disadvantages of Banner Advertising There are few disadvantages of banner advertising. Firstly, there is no assurance of the audience responses. It is because banner only assures that the banner advertising maybe will just be viewed by people and is no guarantee that people will click on the banner advertising. Secondly, the publisher must make sure that the banner advertising is attractive and innovative. It is because if the banner advertising is not attracted by the reader, then nobody would click into the banner advertising and deliver the message of the advertising . It is waste time and cost because maybe the business or firm need to hire the professional for creating a unique banner in order to compete with the competitors. The speed will also the banner advertising. It is because many graphics, moving image or video will take more time to load and waiting the image appears. This and the idea that designer create will become mess, it will be discourage some viewers and readers. Finally, the publisher can only know about the number of views of the banner advertising but unable to estimate the effective of the advertising. It is because banner ads may be unreliable on the revenue. Furthermore, there are too many incidents of cheating in Internet, viewers will have a thought before clicking into any ads because viewer will to afraid the fraud cases and the viruses spread. This eventually brings negative effect on the banner advertising who advertises through online. Improvement Banners adv is most popular for the marketers. But in the recently years, the prices of the banner advertising are drop and also not so attracted by the people. So, the designer must use the bright color for the advertising. It is because bright color can easy attract the readers attraction. Besides that, the slogan for the advertisement needs to be improved. The slogan must be short and clear that can let the readers understanding the contents of the advertising. Besides that, the best way to advertise the banner advertising is using animate. Comparing the static advertising and animated advertising, animated advertising can attract more the readers. All the animation effect can be more easily to express the meaning of advertising. On the other hand, if the banner advertising want increase viewer, the advertising picture must load quickly. It is because most all the viewers do not have so much patience, it is not suitable for the viewer waiting so long. So, we must let our advertising loading faster. Facebook Advertising Facebook is born on year 2004. It is created by three Harvard university students, the purpose they launched this website is to put students in touch with one another and share their photos and meet new friends. Firstly, the name of the website is known as thefacebook.com. After a year, the website becomes extremely popular on the Harvard campus and students in 800 colleges across the United States are joining the network. In August of that year, its membership grew to more than 5 million, and the sites name changed to Facebook. Facebook was originally launched for college students, but today anyone can join the network. Facebook purpose is giving people a way to share information in an easy and entertaining way. So facebook advertising is nowadays popular in every level of people. Advantage of facebook advertising is clearly proved in recent year. Now, let me explain about the advantage of facebook advertising. It can be classified and change from existing advertising to one by one type of signal transduction by knowing the facebook users interests, their areas of work, the brand they concern and the way they interacting with friends. As we know, nowadays many people took facebook as a part of their lives, so this is the where you can find your audience who interested to your product. There is a real case about the efficiency of facebook adverting. Facebook give ability to CM Photographic Company to target their consumer group, which are the women between 24-30 years old and their relationship status on Facebook indicated that they were engaged. Over the 12 month, the CM Photographic Company put in $600 advertising investment on facebook and they already generated nearly $40,000 profit. Recently, aready have 11,977 facebook users like CM Photographic company, they not only effective consumer, they have indicated a wish to obtain more information. This is the example of the facebook advertising. The advertisement always appears on the right side, and if you want to know the information clearly, you can click the title of the advertisement to get more information on its front page. Advantages of facebook advertising are numerous. It can easily reach your target consumers. You can link with 500 million customers that who are potential. Moreover, you can choose your audience by interest, age, location and gender. You can random use simple image or text-based adverts to view your product. Facebook advertising can deep strengthening the relationship between seller and buyer. It can promote your facebook front page and website, facebook user can use use the like button to increase your adverts influence. It also can found a community around your business. The most important thing when we want to create the adverts is budget. Facebook advertising provide a system that are low-cost and easily to control your budget. You can Set the daily budget you are adapt and regulate your daily budget at any time. Other than that, you can also select to pay only when people click (CPC) or see your advert (CPM). The disadvantages of facebook adveritising are the credibility is very small. The person who see the advertisement have to reflect on the advertisement whether it is true or not. This is because nowadays many cheater. Another disadvantages is the promotion that published on the facebook advertising, some of it are cheat. The seller just wants to attract the facebook user to look at the advertisement. Other than that, the field of people level are not balance. Normally, the facebook user are young or middle-aged people, but less of old aged people. So that, not everything can advert on facebook. Besides that, there are something cannot sell online. This is because you do not know whether there is suitable for u to use or not. There are some improvement can make for facebook advertising. The most important is get reliance form the user. Facebook can survey the information of the advertisement before published on facebook. Other than that, also can distributed an authenticate for the real information advert. Conclusion Normal advertising is a method of promoting product by using 100% offline and physical product such as newspapers, magazines, flyers and others. It is the form of advertisement that easily spread any message to the reader. By using online advertising, the reader internet just can only know the product and services. The online advertising and offline advertising both have their different usefulness. But, both advertisement must include the name of the product and services, it can easily let the reader can understand at a glance. Besides that, the advertisement also must include the benefits of the product and services that can easily persuade the reader from buying the product and services and can increase the sales and profit. Internet also become the main and efficient medium for advertising and it has be predicted that the online advertising and marketing is going to replace the normal advertising through the traditional media such as television, radio, newspaper and magazines. Comparison The online advertising is more efficiently compared with the normal advertising such as television. It is because the online advertising can immediately send the information to the reader. So, the reader can quickly up-to- date with all kind of information. On the other way, the old method of advertising such as newspaper would take at least 1 day to produce the advertisements. So, the reader cannot immediately know all the information. The normal advertisement such as television or newspaper that can be obtained by copyright, takes a lot of time. Unlike the online advertising, we do not need to waste the time to obtain the copyright. Thats why online advertising is faster and save the publishers time. Besides that, if we want to publish the advertising through the traditional advertising such as newspaper, it may charge a higher advertising fee. But for the online advertising, we directly post our advertising through the website. It can be free or just charge a little of the cost fees. Besides that, the online advertising also can post the product pictures that can let the reader convenient to choose the product. Thus, some of the websites provide 24 hours service a day, so the reader can choose the product or services at anytime. For the traditional method, only the readers who are willing and able to buy the newspapers able to view the advertisement. The online advertising is for the reader who can access the internet only can view the advertisement. So, it is considered as global advertising. But if the advertising were to be done through the newspaper, the advertisement can only be used in one country. There are few advantages of online advertising compared to the traditional online advertising that give the company ads more wider coverage and the global wider coverage that will help to make the advertisement more popular among people which could help to get better result though online advertising campaign. Online advertising is faster compared to the offline advertising in sending out the ads to the audience in advertising the campaign. However, there are also some disadvantages involved in online advetistment. Disadvantages of advertising online include measurement problems, audience characteristics, potential for deception, costs, limited production quality, poor reach and lack of Intrusiveness. For normal advertising, it can be said that it is more effective and powerful in promoting a particular product or service. The advantages that are derived through online advertising such as right from cost, availability, wider consumer markets, and the potential to increased profit margins, internet advertising has the upper hand. For the traditional print methods and distributions have the trends of the internet surpass at each level of the marketing process. Traditional print advertising is composed of common marketing collateral. Internet advertising is the conglomeration of electronics such as computer, or server, and the marketing collateral is on a professionally designed website, which also known as an electronic storefront. In evaluating costs in traditional print publication, heavy expenses are incurred through the design for each campaign or promotion, printing fees, and storage facilities to store the containers and bundles of material. Furthermore, there is the distribution cost that needs to be considered such as the costs of labour, transportation and the postage itself. Talking about the error rectification, the traditionally printed promotion may incur at the costs that be paid. In contrast, the advantages of Internet-based advertising, the error modification incur a little cost in repairing typographical errors and wrong promotion dates. Its much easier to fix an oversight instantly, and only takes a moment. To throw light on the availability of a business, traditional print promotions are time-centered. The hours of a business or service are limited to the hours, hence potential sales to consumers during the non working hours are limited. The promotion is also possible for only a set tenure, and when the session gets completed, the whole process is repeated with additional cost. In analyzing the advantages of internet versus traditional print methods, the consumer market potential is extremely limited in the traditional advertising with geographical restrictions in most media being available only to the local viewing area. The businesses are rarely in small-mid-size in approaching the sales on a national or global level. By comparison, the internet marketing is more advantages since it caters to the global market and has no physical or geographical limitations. In this day and age, the website is readily available to any consumer with a computer includes the majority of consumers throughout the world. There are no additional costs in reaching the expanded global markets since internet advertising extends to the global audience. The chances of potential customers are more and hence the profit margin is also on the higher side. In other words, the advantages of internet advertising is much more than the traditional print forerunner, in lessened costs, availability, expanded consumer markets, and largely in the overall profit margin .

The Coming of Age Theme in Alice’s Adventures in Wonderland, by Lewis C

Many have compared life to a journey over the course of which, one experiences many tumultuous changes and transitions. On this journey, the human body continually undergoes a developmental pattern of physical, mental, and social modifications. Even in the realm of literature, fictional characters inevitably follow this fate. In literature, the stage between childhood innocence and adulthood transforms characters, this is frequently referred to as "coming of age". Because all humans experience this transition, it establishes "coming of age" as a timeless universal literary theme. Among such "coming of age" novels is Lewis Carroll’s tale about a seven-year-old Victorian girl named Alice. In the novel, "Alice’s Adventures in Wonderland", Alice falls into the curious world of Wonderland. Alice assuages and manages inter-conflicts, such as her identity. Through the confusion, experimentation, and uncertainties of the Wonderland between childhood and adulthood Alice realize s in her unconscious state that she is changing from simple child into a young woman. Although the novel is notorious for its satire and parodies, Alice’s Adventures in Wonderland main theme is the transition between childhood and adulthood. Moreover, Alice’s adventures illustrate the perplexing struggle between child and adult mentalities as she explores the curious world of development know as Wonderland. From the beginning in the hallway of doors, Alice stands at an awkward disposition. The hallway contains dozens of doors that are all locked. Alice’s pre-adolescent stage parallels with her position in the hallway. Alice’s position in the hallway represents that she is at a stage stuck between being a child and a young woman. She posses a small golden key to ... ... 2007. 70-93. Print. Carroll, Lewis. Alice’s Adventure in Wonderland and Through the Looking-Glass and What Alice Found There. New York: The modern Library, 2002. Print Conchita, Charly Carlyle Ph.D. â€Å"Alice’s (& Lady Gaga’s) Sense of Self in Wonderland: A Psychoanalytic Formulation.† nymphobrainiac.wordpress. 5 March 2010. Web. May 2015. Pool, Daniel. What Jane Austin Ate and Charles Dickens knew .New York: Touch Stone. 1993. Print. Rooy, Lenny de. Lenny’s Alice in Wonderland site. Web. 1 May 2015. Vallone, Lynne. Notes. Alice’s Adventures in Wonderland and Through the Looking-Glass and What Alice Found There. By Lewis Carroll. New York: The Modern Library Classics, 2002.245-252. Print. Walker, Stan. "An overview of Alice's Adventures in Wonderland." Literature Resource Center. Detroit: Gale, 2010. Literature Resource Center. Web. 4 May 2015.

A Summons to Memphis :: essays research papers

This novel by Peter Taylor opens with James and Mary Tyrone talking. They seem to be a very loving, married couple. James compliments Mary many times about how beautiful she looks. However she seems to be insecure about her looks because she is discontent with her case of rheumatism in her hands which makes it shake all the time. Then they heard their two sons laughing, as they walk out from the dinning room. As Edmund and Jamie enter, their parents question them what they are talking about. Edmund tells the story of Harker and Shaughnessy, which he had heard from the night before. Then afterwards Edmund and Mary leave the scene, and only James and Jamie is having a conversation. They seemed worried about Edmund who is sick with a â€Å"cold,† so they hoped, but in reality they know it’s not just that. They are also worried about Mary, but it is not yet revealed what is wrong with her. James and Jamie then leave to go work out on the hedge as Mary and Edmund begins to talk. They show a loving mother and son bond, they both care a lot about each other’s health. After their talk, Mary went upstairs to rest as Edmund remained in the parlor reading. Continuing to the next scene, James and Jamie comes in from outside for lunch. They must wait a while though because James was still talking to Captain Turner. Jamie seems to imply that his mother is doing something that she has done in the past that wasn’t too good for her, but it doesn’t indicate what it is yet. Then James comes in and also says that something is wrong with her, but does not say what it is. He just say that he that why didn’t she have the strength to keep on, but Mary acts as if she does not know what he is talking about. After lunch, they all follow Mary back into the parlor. Mary is talking about how their home is not really a home, and then the phone rings. It is Dr. Hardy. He has called for Edmund to come up to the office to see him that afternoon. When Edmund and Mary leaves the scene, James and Jamie begins talking about what the Doctor said. Hardy told James that it was sure that Edmund had â€Å"consumption,† and must be sent to a sanatorium, which will cure him in a year.

Narrative Flow Of The Current System

Narrative Flow of the Current System GO Computers opens at 8:00 AM until 7:30 PM and is open from Monday to Sunday. The persons that are involved in the company are the Manager, Technician's and the Cashier. The Manager is responsible for the overall operation of the business. He is responsible for overseeing and supervising the company's activities and employees. He hires, train and evaluate new employees. He drives the work of employees in order to run the business efficiently and make a large profit. And specializes in marketing, public relations and sales.The Manager checks the Daily Sales Report kept by the Cashier to keep track Of the products sold in a particular time. The Technician installs hardware and software systems, maintain and repair equipment's, troubleshoot various computer or laptop issues and offer technical support on-site, setup PC's for home users or fix customers faulty equipment's and prepare the cost estimates for repair or new installations. The technician is responsible in opening the shop and should be present at all times in order to attend to customers entering to get their equipment's checked or repaired.The Cashier provides the last-desk customer service by taking payments from customers in exchange of goods or services. The cashier accept and processes cash, exchanges and managing the cash drawer. The cashier is also responsible in registering products in the inventory and in making and encoding the customers receiving slip. And before the closing time, the cashier is the one who makes the Daily Sales Report. The company's workplace is divided into 2. One is the technicians repair area where all repair equipments used are found and product testing, preparing, assembling and troubleshooting takes place.Second is the cashiers work desk, it is where cash related topics occur like exchanging, purchasing and also in making the daily sales report for the profit acquired by the company on the specified date. In product registration, t he cashier opens the file document named GO Computers Inventory using Microsoft excel then encode the product's brand name, model and quantity and retail price basing in each products respective category. After encoding and finalizing the product registration, the cashier eaves the document in a specified location on the computer.For product purchase, the technician checks the unit or product and presents it to the customer to make sure that the item is working properly before leaving the establishment's premises. And makes sure that all parts included for the product to be purchased are organized and tested. On services, for customers who entered for their gadgets or equipment to be repaired by the technician they are given estimated time and cost of the repair after the checkup. If the customer agrees and go with the repair, the unit will be achieved using a receiving slip.The receiving slip is an already printed format to receive items of customers for repair. The slip has the cu stomers name, address and contact number, date of receive, number of the slip for the unit received, specifications of the unit in order to easily locate and make sure of the protection of the customers item and for organization, problem description, price and customers signature. The technician writes down using a ball pen the present date, specifications of the item with its corresponding serial numbers, description of the units problem and price given. Then the slip is handed to the customer to fill up the needed information.There are two papers used as receiving slips, one is issued for the customer the Other is for the company. The technician uses carbon paper in between both paper in writing down the needed information. Once the repair is successful, the technician burn tests the unit for the next few days to make sure the product is working properly. The customer will be contacted by the technician to inform if the repair was successful or not. If successful, the customer wil l be directed to the cashier for the receipt and moment of the service rendered. In customer payments, the company use BIRR (Bureau of Internal Revenue) cash invoice.The cash in voice is a small piece of paper used as receipt and is given to customers. Its format has the brand and name of product, quantity or the number of units, name of customer, and date of the specified time, and price of product and a blank space for cashier's signature. In encoding, the cashier writes down using a ball pen filling up all the information needed and is handed to the customer as proof that they purchased the item. And as for product warranty, the company provides a specified format to be used and given for the customer. It is called warranty slip.The warranty vary upon the category and price of the product or service. For purchased laptop or a computer set the warranty given is one year. For computer and laptop parts and accessories the warranty given is three months. And for items with price tags ranging below five hundred pesos are given two weeks of warranty. The warranty slip issued format has customers name, date, brand and name of product, products specification and serial number, quantity of product, detail price, price discounted, total price, signature of the cashier whom prepared the slip, approval signature of the technician or the manager and signature of the customer.The slip is encoded by the cashier in the computer with a file format of Microsoft excel. After filling up the required information the cashier prints out two warranty slip to be signed by the cashier, by the technician or manager present and the customer. Product exchange, the product bought by the customer will be checked by the technician. And the receipt together with the warranty slip given should be resented to the cashier in order to validate the complaint.If the product was found defective, it could either be replaced if there are available products or it would be sent back to the products r epair center to determine whether the product can be granted its warranty. And if not the product will be returned back to the customer. This privilege is available for laptops purchased only. Another option, is replacement for a new product as long as they are Of the same price and the warranty cover stated in the warranty slip is not void.For placement of product, the cashier takes the warranty and receipt of the customer and replaces it with a new receipt and warranty slip for the replaced item. But the warranty of the new product is still the same as the time when the defective unit was purchased. The inventory is divided into categories. One is name of product, retail price, quantity and date. In editing the inventory the cashier opens the file GO Computers Inventory which is in a Microsoft excel format. Then one by one adjusts the cells to add, edit and delete products. Encode number of units sold in a day in every cell.After finalizing, the cashiers saves the file document. A nd before closing, the cashier writes down the Daily sales report using a ball pen. The sales report has the present date, total profit from yesterdays report, income from services, accessories and down payment of customers, salaries and other expenses and the total profit earned for the day. In the sales report the cashier encodes the profit earned in the present day, salaries expenses, and the available cash. Then calls the manager after tallying to inform of the profit earned. After, then at 7:30 the technician closes the shop.

Is Winston Smith, the Main Character in George Orwell’s Book, “Julia 1984” a Hero?

What does one think of when the word â€Å"hero† comes up? The definition of a hero is afflicted with the main character in a book, play, or movie, which is typically identified with good qualities. But what if that is not the case? What if our hero is a cowardly man with a varicose ulcer on his right ankle and is physically unfit?Meet Winston Smith, the main character in George Orwell’s book, â€Å"1984†. Winston is a member of the Outer Party, and is under the ruling of the Inner Party, living under a mask that he is a loyal follower of Big Brother as those who do not follow Big Brother are vaporized and are never to be seen again. No one has the courage to rebel as even thinking various thoughts can result an individual to be vaporized, with everyone being watched at every moment of the day. Winston feels frustrated through the Party’s laws as he cannot even think what he wants and soon leads to him rebelling.Winston’s journey shows that he fails to rebel against the party in the end. However, Winston is meant to be a hero as a hero is justified through his actions, rather than by his ending; Winston shows characteristics of a hero through rebellious attitude to do what is right, his bravery to rebel against Oceanian law, and the perseverance to keep rebelling until the very end, as emphasized in the book â€Å"1984†. In the very beginning of the book, Winston already shows characteristics of a hero as he commits acts of rebellion against the unfair laws of the Party. He frequents the Prole district and shops in ordinary shops; buying many items from the past. In Oceania, the act of buying such items is against the law as â€Å"Party members were supposed not to go into ordinary shops† (Orwell 6).Winston slips through the district and buys a diary as â€Å"At the time he was not conscious of wanting it for any particular purpose. Orwell 6)The fact that Winston buys items from the Prole district frequently sho ws how he enjoys doing these rebellious acts since it allows him to go back to the past. Winston shows his rebellious attitude again as he repeatedly writes â€Å"in large neat capitals DOWN WITH BIG BROTHER† (Orwell 18).Winston cannot publicly revolt since Oceania is filled with telescreens to spying neighbours. There are even events such as the Two-Minutes Hate where citizens conform to propaganda. Winston rebels by his eyes as â€Å"there was a space of a couple of seconds during which the expression of his eyes might conceivably have betrayed him.† (Orwell 16) Winston is a rebellious man who revolts for freedom in a totalitarian society, showing how he justifies his  actions as a hero.After Winston staggers through thinking about whenever he should rebel further, he meets Julia soon afterwards and decides to rebel together. He no longer wonders if he should rebel, he rebels because it is the right thing to do to gain freedom. He officially starts his rebellion wi th Julia by making love to her â€Å"even if it were only once in his whole life. The sexual act, successfully performed, was rebellion. â€Å"(Orwell 68). This shows how Winston is brave by even connecting with Julia, as it can end in both of them being vaporized in the end.Winston continues his act of bravery by pursuing a place where he and Julia can continue rebelling in private; he rents out the room above the antique shop. Here, the both of them commit more crimes that could entitle them to death. For example, Winston stops â€Å"to talk with Mr. Charrington for a few minutes on his way upstairs.†(Orwell 150) in a society in where trust is rare. Winston also comes to this room to talk about more acts of rebellion with Julia, and of course, they also continue to make love despite it being against the law.Winston attains the title of a true rebel when he searches for O’Brien to join the Brotherhood, stating that â€Å"We believe that there is some kind of conspi racy, some kind of secret organization working against the Party, and that you are involved in it. We want to join it and work for it.†(Orwell 170) At this point, Winston realizes that there is no turning back as O’Brien â€Å"began asking his questions if he is to fully commit to being a part of the Brotherhood and Winston agrees, showing great bravery for committing thought crime and other acts of rebellion. His bravery for committing these courageous acts shows Winston in a heroic light, as he fights the Party with heavier crimes.Winston is dead set to persevere until the very end. His ultimate goal is â€Å"to die hating them†- with â€Å"them† referring to the Party and Big Brother. Winston does not deny that he would be caught; â€Å"The first step had been a secret, involuntary thought, the second had been the opening of the diary. He had moved from thoughts to words, and now from words to actions. The last step was something that would happen in the Ministry of Love.† (Orwell 159) However, he continues to rebel by enduring both physical and mental torture; with â€Å"questioners now were not ruffians in black uniforms but Party intellectuals, little rotund men with quick movements and flashing spectacles† (Orwell 241).Soon, he faces O’Brien torturing him through electric shocks so Winston can be converted into loving Big Brother,  where Winston still doubts the certainty of the Party. O’Brien brings up that â€Å"The earth is as old as we are, no older. How could it be older? Nothing exists except through human consciousness.† (Orwell 265) Winston retorts back, saying â€Å"But the rocks are full of the bones of extinct animals – mammoths and mastodons and enormous reptiles which lived here long before man was ever heard of.† (Orwell 265) Winston â€Å"obeyed the Party, but he still hated the Party.† enough to say â€Å"I hate him† (Orwell 282), posing a proble m to the Party as one should accept the Party or Big Brother entirely.Being broken, Winston â€Å"knew that he was in the wrong, but he preferred to be in the wrong.† showing that he still has the drive to continue to fight for freedom, as he still wanted it badly. This causes him to go to Room 101- and he betrays Julia due to his fear of rats. It is easy to see that everyone ends up betraying what they love most, as the purpose of the torture is to replace anything you love most with Big Brother.His perseverance shows how Winston- despite failing- is a heroic character as he attempted to hate Big Brother until the very end. The cautionary tale of â€Å"1984† emphasizes Winston as a hero through his dedication to rebel as far as he could, his courage for taking action in rebellion, and showing the right attitude for what is right; making him an excellent protagonist for a hero is defined through what one does, and not by what happens to the hero.Albeit the tragic endin g, does Winston’s failure to reach his goal denounce him from a hero status? In the end, the credibility of Winston being a hero is ultimately up to the reader as he can only be a hero if he fits the definition of a hero. The question is, what is a hero?

Dulce Et Decorum

Dulce et Decorum Est Wilfred Owen’s poem is settled in the battlefield of World War I. It features a group of soldiers who seem to be returning to camp after a long day at war. Some of these men had lost their boots and other articles of clothing. When all of a sudden gas shells drop near them and they all went to put on their gas masks in fear of dying from the gas. The narrator thought everyone had got their masks on, but then he still heard one of his friends yelling and screaming in agony. He watched a member of his crew die from these gas shells and he could do nothing about it.Then the narrator goes forward in time, sometime after he has returned from war, and he cannot get the image of his friend dying out of his head. He always thinks about that night and he even dreams about his comrade’s deaths. He also speaks of the people coming home that are desperate for glory as the return home from this war. Throughout this poem there are many things about it that allows the poem to be so successful. The word choice that Wilfred Owen chose to use in â€Å"Dulce et Decorum Est,† really set a mood and gave great imagery, which led for the success of the poem.The structure that Wilfred Owen used for â€Å"Dulce et Decorum Est† is another factor that helped the poem become very successful. These aspects of Dulce et Decorum Est really allow Wilfred Owen’s poem to be seen as a very successful poem. Wilfred Owen’s word choice throughout â€Å"Dulce et Decorum Est† set this poem up for success. Wilfred Owen’s superb description in â€Å"Dulce et Decorum Est† allows the reader to get an image in their head that helps them understand the poem even more.Throughout â€Å"Dulce et Decorum Est,† Wilfred Owen shocks the reader with his description of the events that are happening. For example, â€Å" Bent double, like old beggars under sacks, Knock-kneed, coughing like hags, we cursed through sludge. † This puts the image of tired soldiers marching through some sort of nasty, muddy area after being out fighting in war. Also, his word choice is different from other poems because of the gruesome details he uses in â€Å"Dulce et Decorum Est. † This is different because a lot of poems do not use the detail he does to express this terrible war.For example, â€Å"And flound’ring like a man in fire or lime. Dim through the misty panes and thick green light, As under a green sea, I saw him drowning. This is saying that the gas is a terrible death, like being set on fire, he does not get any air to your lungs, only gas, as if the soldier was drowning in water. Wilfred Owen’s word choice and description in â€Å"Dulce et Decorum Est† are huge factors on why the poem is such a success. The structure that Wilfred Owen used for â€Å"Dulce et Decorum Est† push the poem in the right direction to become a success.The style Wilfred Owen wrote in for â€Å"D ulce et Decorum Est† is similar to the French ballade poetic form. By using a similar style like the French ballade poetic form and then breaking the conventions of pattern and rhyming, Owens makes the reader notice the deranged and disruptive events being told in the poem. Owen breaks the poem into two different parts, each consisting of fourteen lines. In the first part of the â€Å"Dulce et Decorum Est†, Owens writes it in the present as all of the action of this event happens and him and his crew are reacting to the gas shells going off around them.In second par of the poem, Owens writes it in the future of the event that. The second part looks back to draw a lesson from what happened at the start. The two fourteen line parts of â€Å"Dulce et Decorum Est† again shows a formal poetic style, but it is a broken and unsettling version of this form. The structure Wilfred Owen chose gave this poem a different look at a formal poetic style and is what made this poe m successful. There are many things that can make a poem a great and successful poem.The many things that Wilfred Owen did with â€Å"Dulce et Decorum Est† to make the poem what it is today is really amazing. The word choice Owen’s used to show detail allowed readers to get an image of the horrible event that happen to the soldier and his crew. The broken structure of the French ballade form that Owen’s used with this poem set put it to the level of success the poem has reached. These things that Wilfred Owens did with this piece of work shows how to make a successful poem.