Separation Anxiety A Normal Part Of Childhood Development

Separation Anxiety often known as SAD refers to a developmental stage in which a child experiences anxiety due to separation from the primary caregiver (usually the mother). It is considered to be a normal part of childhood development. The normal stage occurs around eight months of age and can last up until the child is fourteen months old. Babies and toddlers are not the only ones that suffer from this disorder. When people would see children crying once their parents would hand them to someone else society would call them â€Å"spoiled† when it is actually the child feeling overwhelmed, in most cases. â€Å" That’s why parents are called attachment figures; infants and toddlers attach their darkest fears to the biologically-driven recognition that their parents can make those fears go away† [Schlozman] For example, when my cousin was an infant she would cry constantly if she weren’t around her father. This went well over into her elementary and middle school days. Resulting in her father being the parent taking and picking her up from school daily, helping with homework and attending school functions. I can now say with certainty, this was a form of separation anxiety. Thankfully she grew out of it when she began high school and is now a happy freshman in college far away from her parents. As you can see from my example, SAD can carry over into the child’s adolescent and teen years. The symptoms of an adolescent with separation anxiety will have thoughts such as: What ifShow MoreRelatedSeparation Of Separation Anxiety Disorder1312 Words   |  6 Pages Separation Anxiety Disorder Folasade Oyekoya Bowie State University â€Æ' Abstracts: Sam has a separation anxiety disorder; Separation Anxiety is a normal stage of life that fade at a certain stage, it becomes a disorder when it persist in individual under 18 for at least four weeks and for the adult for over six month or more. It’s becomes a disorder that causes distress for a child or teenager when separating from the parent or care giver. This can affect the child development and abilityRead MoreAdolescents And Adolescent Multiethnic Populations : Challenges And Opportunities For Enhancing Knowledge And Practice1148 Words   |  5 PagesAnxiety in Children Cooley, M. R., Boyce, C. A. (2004). An introduction to assessing anxiety in child and adolescent multiethnic populations: Challenges and opportunities for enhancing knowledge and practice. Journal of Clinical Child Adolescent Psychology, 33(2), 210-215. doi:10.1207/s15374424jccp3302_1 This article is an introduction to the larger project titled â€Å"Assessing Anxiety in Child and Adolescent Multiethnic Populations†. Cooley and Boyce (2004) present an overview of anxiety symptomsRead MoreChild Development And Childhood Development1564 Words   |  7 PagesChild Development 2 to 5 Years By creating a decent understanding of parenting strategies and childhood development, this will help parents understand and comprehend exactly what to expect and how to provide what their child needs during each developmental stage of their life. All parents can benefit, also those who work with children can benefit greatly by increasing their knowledge, awareness and understanding of overall childhood development. The stage of child development I have chosen to discussRead MoreThe Dependency Over Time. Essay1414 Words   |  6 PagesHowever, since interpersonal dependency is a natural part of human life, it should be accepted objectively in all forms at all stages. Infants are brought into this world in a very vulnerable state and even after entering childhood, children are still small, extremely-dependent human beings, who need sufficient support and attention from caregivers. In fact, dependency, on parents and/or any other caregivers, is vital to the survival and normal development of infants and children. For example, despiteRead MoreLiterature Review : Social Anxiety Disorder1149 Words   |  5 PagesUNIVERSITY MELBOURNE Literature Review Social Anxiety Disorder in Adolescent Unit Title: Research Methods in Counselling Unit Code: APT 6006 Unit Teacher: Renzo Vittorino Student Name: Mirza Khushnood Ayub Student ID: s4530334 05/10/2015 â€Æ' This literature review is conducted to explore the social anxiety disorder, its Etiology, prevalence and finally putting focus on the need of a special treatment for adolescent with social anxiety disorder. Anxiety problems are the most common and widespreadRead MoreWhere Does Bad Behavior Do Children Come From?1515 Words   |  7 Pagesan outraged child, one must consider why he/she is like this. Three of the reasons why a child could be acting out are separation anxiety, the size of the child’s family and birth order, and disorders. Separation anxiety is defined as the troubled reaction of a child when the parent is absent. This anxiety materializes during the second half year in infants. Separation anxiety usually becomes less frequent and less intense at the end of the first year, but sometimes when the child doesn’t understandRead MoreA Research Study Of A Year Old Female And Looking At How Her Emotional Development1637 Words   |  7 PagesWhen a child is born its emotional development begins almost immediately, although it could also be argued that this development begins before birth. There are many factors which contribute to this development and a number of these factors are external to the child; such as their family, the home environment and the relationships which they experience throughout their life course. From a social work aspect, this is why it is important to ensure that a child’s environment is one which is loving andRead MoreAttention Deficit Hyperactivity Disorder ( Adhd )1 734 Words   |  7 Pages4–17 years, and 27 % in the 18–24-year-old age range. Most mental disorders, for example, attention deficit hyperactivity disorder(ADHD), anxiety disorder, mood disorder, psychotic disorder, begin during youth 12–24 years of age, although they are often first detected later in life (Lawrence et al. 2015). Poor mental health is related to other health and development concerns in child and youth, notably lower educational achievements, substance abuse, violence, and poor reproductive and sexual healthRead MoreAnxiety Disorder3897 Words   |  16 Pageson Anxiety Disorder Jeffrey S. Fletcher, M.A. Kathleen B. Stinger Psychopathology and Counseling, Coun 656 4, May 2014 Author Note Jeffrey S. Fletcher, Student, Liberty University. Correspondence concerning this paper should be addressed to Jeffrey S. Fletcher, Jfletcher1@liberty.edu Abstract This research paper is designed to review articles and books of professional journals in anxiety disorders, definition of anxiety disorder, review of current and past treatments of anxiety disordersRead MoreLosing Isiah1556 Words   |  7 PagesEarly childhood is the most important phase of development in one’s lifespan as the experiences during childhood sets the course for later stages of development. It has been noted that a mother’s actions during pregnancy may influence the development of an infant. The developmental influences include prenatal, perinatal and neonatal environments. (Santrock, 2002) Although babies come into the world with no say or control over which family they will be placed into, or the environment in which they

Early Literacy The Foundation Of Learning - 1316 Words

Early Literacy: the Foundation of Learning. Are you a strong reader? Do you enjoy reading? If you answered yes to either of these questions then chances are you were read to as an infant and/or toddler. Therefore, you began the work on your literacy skills early on. In this paper we will dive deep into the world of early literacy by discussing what it is exactly and when it begins to develop. We will also talk about some recommendations for parents as well as teachers on how to create a literacy rich environment. We will also Identify, define, and explain the six early literacy skills children must possess in order to become successful readers. There will also be some discussion of the early literacy behaviors of infants and toddlers. We will also take a look at the AAP recommendations for early literacy activities that are appropriate for infants and toddlers as well as their recommendations on TV and other educational media. There is also some fascinating research on early literacy we will be looking at. Finally we will tak e a brief look at the suggested benefits that companies such as Leapfrog, Genius Babies, and Baby Einstein believe are possible through the use of their product. I will then explain why these learning products are not appropriate or successful in assisting children in acquiring the skills necessary to read better or learn faster and why good old fashioned face to face reading and allowing the child to handle actual books is the best strategy. We willShow MoreRelatedEarly Literacy Experiences Set The Foundation Of Learning For Students1354 Words   |  6 PagesEarly literacy experiences set the foundation of learning for students. Strengthening literacy skills, particularly language and word recognition are essential to the growth in literacy. The pre-school years can provide rich experiences in early reading. All encounters with language are prime examples of early literacy exposure, for example, reading to the child, the child observing others read, recognizing letters, and listen ing stories. These experiences are so critical to pre- reading, that studentsRead MoreThe Importance Of Building A Strong Literary Foundation For Children Beginning As Possible852 Words   |  4 PagesStarting Early by Susan Percy is an article that details the importance of building a strong literary foundation for children beginning as soon as possible. â€Å"Early childhood experience has a huge effect on your life later on†(Percy, 2014, p. 1), so it is vital to immerse children in a learning-rich environment. Emergent Literacy, also known as early literacy, â€Å"is a concept that supports learning to read in a positive home environment where children are in the process of becoming literate from birth†Read MoreEssay about Unit 311 Litaracy1687 Words   |  7 PagesUnit 311 Support literacy development The aims and importance of learning provision for literacy development Learning provision for literacy development is important for pupils for several reasons. When pupils are developing their language skills they are learning to communicate with others in a variety of ways through speaking reading and writing. The three areas of language interact with each other to promote the child’s self expression and imagination. Children need to be given opportunity’sRead MoreUnderstand Current National and Organisational Policies and Practices for Literacy Development1532 Words   |  7 PagesUnderstand current national and organisational policies and practices for literacy development 1.1, Explain the aims and importance of learning provision for literacy development The learning provisions for development in literacy are extremely important and can be reached by using their language skills. They learn to communicate with others through three main ways: they are Speaking, Reading and Writing. These three areas interact with each other and develop the Childs self-expression and imaginationRead MoreRelationship Between Educational Staff And Children s Language And Literacy Learning1397 Words   |  6 PagesArtical) Explain the value of working in partnership with parents/families to support children’s language and literacy learning. The value of working in partnership with parents/ families is as follows, Firstly this is a collaborative relationship between Educational staff, the child/ student and their families. The value of working with parents and families to support children’s language and literacy are important as this gives the educational staff to communicate with the parties involved so that everyoneRead MoreLiteracy Is A Student s Ability1256 Words   |  6 PagesLiteracy is a student’s ability to read, write, speak, think, and problem solve with the purpose to communicate properly with others. A vital goal as teachers is to equip our students with the literacy skills necessary to successfully read and understand text regardless if they are reading to learn or reading for enjoyment. Teachers’ desire students to learn and understand the content they are teaching, however teachers must provide the skills necessary to interpret, understand, and apply the knowledgeRead MoreThe Importance Of Literacy748 Words   |  3 PagesTaylor Ellwood once said â€Å"L iteracy isnt just about reading, writing, and comprehension. Its about culture, professionalism, and social outlook.† Some might say that this is absurd or untrue but in a world of learning and knowledge literacy is necessary to the advancement of humanity. Merriam Webster defines â€Å"literate† as the ability to be able to read and write text. This though is not elaborate enough to help readers understand the true complexity of the word. Literacy is much more elaborate thanRead MoreLanguage and Literacy Development1014 Words   |  5 PagesRUNNGHEAD: LANGUAGE AND LITERACY DEVELOPMENT ESSAY Language and Literacy Development Essay Alma J. Bosket Early Literacy Development (O101) -ECH-425 Dr. Leah Barley July 21, 2013 Language and Literacy Essay The achievement of oral language is a normal development for the performance of most children. The child’s (ren) understanding to communicate will began to increase with ageRead MoreStrenthening Early Literacy Skills in Studnets Language Word Recognitio1634 Words   |  7 PagesRunning head: STRENGTHENING EARLY LITERACY SKILLS IN STUDNETS: LANGUAGE AND WORD RECOGNITION Strengthening Early Literacy Skills in Students: Language and Word Recognition 510: Grand Canyon University Joanna Martinez September 9, 2012 Strengthening Early Literacy Skills in Students: Language and Word Recognition Introduction When discussing early literacy, its development begins at birth and continues its development throughout yearly childhood years. Literacy is having the skill to readRead MoreKey Factors of Early Language Development and Learning 1496 Words   |  6 Pagesestablished between a parent and a child serves as the foundation as well as the building blocks for children to grow into well rounded, successful adults. Factors such as amount of income, degree of involvement, play time, parent education obtained, home literacy and teaching all influence the kind of relationship that is built between parents and his or her children. In other words, the more income, involvement, play time, education, home literacy and teaching a parent has and performs with his or

Industrial Hygiene and Toxicology Free Essays

Thermal radiation also known as infrared which is a form of light that can not be seen, we can only see visible light. Infrared gives us information that we would not be able to get from visible light. Because all object gives off some type of heat, yes, all objects even if the of cold or frozen. We will write a custom essay sample on Industrial Hygiene and Toxicology or any similar topic only for you Order Now Cold or frozen objects only gives off a very small amount of heat, but this heat can be detected by infrared. We can you use infrared to gather information about the heat and temperature an object has. Anything that has a temperature whether it is cold or hot will give off will give off infrared light or heat. When looking at these objects the hotter they are the brighter they are. The less bright they appear they cooler the object is. For example if you used infrared to look at a cold or frozen object you would notice the object does not appear bright at all, but the further away from that object you move it will start to get brighter because the area is warmer than the object. The opposite is true for a hotter object the further you move from the heat the less bright the area appears. It was discovered in an 1800 experiment by William Herschel, the same astronomer that discovered Uranus. He used a cut-glass object to separate the sunlight into a spectrum of colors. While taking the temperature of the visual colors, he noticed when he placed the thermometer bulb just beyond the red colors the temperature would raise, this was the birth of thermal radiation. There are types of radiations in the electromagnetic spectrum, a lot of which we can not see. The little portion that we can see is called light. This spectrum is identified by either short or long wavelength, infrared is non-ionizing radiation found in the long wavelength between microwaves and visible light. Infrared radiation (IR) has wavelengths ranging from 780 nm to 1 mm. Following the classification by the International Commission on Illumination (CIE), this band is subdivided into IRA (from 780 nm to 1. 4 ?m), IRB (from 1. 4 ?m to 3 ?m) and IRC (from 3 ?m to 1 mm). This subdivision approximately follows the wavelength-dependent absorption characteristics of IR in tissue and the resulting different biologica l effects (Matthes Stellman, 2011). † Infrared is being used by the government, private industry, and some research activities. The fire department uses infrared or thermal imaging to see through smoke during fires to help find personnel that may injured or trapped in the fire and find hot spots after a fire has been put out. The military uses it to help support in night surveillance and missions. The police department uses it for ground and aerial search, for example a thief hiding or running from the police at night The workplace is host to a variety of IR hazards, including both short-and long-term exposures that represent real health risks. Examples of operations that produce infrared radiation include welding, cutting, brazing, furnace operations, pouring, casting, hot dipping, glassblowing, lasers and high-intensity light sources (Sankpill, 2009)†. Working in the sun can cause sunburn from the rays of the sun. Infrared exposure has been know to cause cataracts. Two occupations that are most know for this is glass-blowers and furnace operators. Infrared exposure can also cause a loss of site. When it absorb in the eye, the area of the retina is damaged which cause you to loss site in that area. The American Conference of Governmental Industrial Hygienists (ACGIH) guideline for IR-A exposure of the anterior of the eye is a time-weighted total irradiance of 100watts per square meter for exposure durations exceeding 1,000 seconds (ACGIH 1992 and 1995) (Sankpill, 2009)†. All employees should try and engineer these hazards out or find a way to protect the employees by shielding them from the hazards. If this is unable to be accomplished then personal protective equipment (PPE) should be used as a last result. OSHA has stet standards to protect the worker from these hazards: 29 CFR 1926. 102(b)(1) for construction, 29 CFR 1910. 133(a)(5) for general industry, and 29 CFR1910. 153(a)(4( for maritime industry. There is a variety of protective eyewear that is coated with a IR-absorbing lenses that are shade at different level depending on the job being conducted. You can buy them in either: goggles, glasses, or face shields. Be sure not confuse tinted lenses with the protected shaded lenses. Also due to the new technologies plastic and polycarbonate lenses have been developed to absorb infrared across the entire lens at a consistent level. â€Å"Concerns have been raised about a possible link between some types of non-ionizing radiation and cancer. The way in which it might do this isn’t clear. Non-ionizing radiation doesn’t damage DNA directly, but it may be able to affect cells in other ways. The possible links between some of types of non-ionizing radiation and cancer are discussed below. But at this time, non-ionizing radiation has not been established as being able to cause cancer† (Society, 2010). In conclusion, infrared there are still a mixed opinions about the effect it has on the body. So it is best as always to take the proper steps to keep you safe. That means wearing the proper personal protective equipment when it is required. Also if you have to work with or around infrared you should always take it a pond yourself to learn the limitations of any type of radiations so that you will know how to protect yourself. Reference Page Matthes, R., Stellman, J. M. (2011). Infrared Radiation. Retrieved May 25, 2013, from ILO Encyclopaedia of Occupational Health Safety: http://www.ilo.org/oshenc/part-vi/radiation-non-ionizing/item/654-infrared-radiation Sankpill, J. P. (2009, October). U.S. Safety. Retrieved May 28, 2013, from U.S. Safety Web site: http://www.ussafety.com/media_vault/documents/1258397660.pdf Society, A. C. (2010, March 29). Radiation Exposure and Cancer. Retrieved May 28, 2013, from American Cancer Society web site: http://www.cancer.org/cancer/cancercauses/othercarcinogens/medicaltreatments/radiation-exposure-and-cancer How to cite Industrial Hygiene and Toxicology, Papers

All the Difference free essay sample

I want you to know that I still love you, if Its possible, even more so than the day you passed. It hasnt been an easy two years since you departed this world, I lost my path to that of darkness, the very thing we fought so hard against. I apologize to you, I disgraced everything we love about each other, all that we stand for, I fell into evils hold. I hope you can forgive me for my mistakes, even tho0ugh they are many, and there effect has been profound. What bothers me most is that Ive thrown everything we were in your face; after yo passed away, I crumbled into oblivion, taking our plans and actions and used them against our own construction. I ask for forgiveness, because in order to really move on, I need to know that you are willing to restore our love to what it once was, to continue to love me with all your heart. We will write a custom essay sample on All the Difference or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page I am ready to move on, ready t accept that you are gone, but a part of our love will always remain, because love is thicker than blood. I want to pick up were we left off, to be a art of the solution, to help create a world that is closer to a utopia. I cant help but to imagine how far we would have been had you not passed, yet I have set us back, and now intend to once more push forth, to put in action our plans. I know I can do i, and it will be the most difficult thing ever done, but I must be the one to do it, because I am the only one who has been born into Its destiny. I will give my life to our cause, our plans, because in my heart, Its the right thing to do, the only road that will lead to something better, for all of those who will come after me. I must give everything I have for the possibility that others may feel the way we do, and to give them the security to do what we have. I am ready to change the world into a better place, a place where love exists in all places, al l over the world, where weapons are lied down to be replaced with peace. I will do it, I will teach others to do it, and together we will help world become a better place. I will let nothing stand in my way, like you let nothing stand in yours, and I, like you, will sacrifice my life for this belief, and when my time comes, we will once more join hands, and look back at a world in which we have made all the difference.

How to Watermark Images in WordPress Automatically

Want to know how to watermark images in WordPress? Then read on, as todays short tutorial shows you howIf original images, photographs, and artwork are a focal point of your WordPress website, youd better find a way to protect them.Online piracy is rife these days, and if you dont take the appropriate steps to protect your images, someone could come along and steal them. This is especially concerning for photographers and artists who make a living from the quality of their portfolios.Fortunately, the solution is simple: watermark images in WordPress your images.Watermarking overlays a faint, branded design onto your images, which tells the world that the work is yours. This wont impact your visitors enjoyment of the pictures, as the watermark is only visible when examined up close. However, the watermark makes it considerably more difficult for others to pass your work off as their own.You can see a watermark in action on the image below:Today, Ill be showing you how easy it is for WordPress users to add watermarks automatically to any images. All you need is the Easy Watermark plugin available for free on the official plugin directory.Watermark images in WordPress using Easy Watermark pluginLets start by installing the plugin. Log in to the WordPress dashboard, then navigate to Plugins / Add New. In the top-right, type Easy Watermark into the search bar, then hit enter.Easy Watermark should be the first plugin returned its the one by Wojtek Szałkiewicz. Proceed to install the plugin by clicking Install Now, and then Activate Plugin.With the plugin activated, we need to configure it by navigating to Settings / Easy Watermark. The settings screen includes three tabs: General, Image, and Text. Lets go through each in turn, starting with General.At the top of the General tab, the first field gives you the opportunity to watermark images in WordPress automatically when uploading any new image. If you require this feature, make sure the checkbox is ticked.You can also select which image types should be watermarked choose from JPEG, PNGs, and GIFs. Further down the screen, there is an extra setting for JPEG quality, which I recommend setting at around 80 this ensures the images are high quality, without adding too much file size.Next, we have the Backup setting. Selecting this option results in the plugin creating two versions of each image: one, the original version, sans watermark; the other, a duplicate, with the watermark applied.Scrolling further down the screen, there are several other settings to configure, including:Which size images to watermark do you want to watermark full-size images, or large, medium, or thumbnails, too? Be cautious when watermarking full-size images, and be certain you have a copy of the original backed up on your hard drive.Which users can apply watermarks select which WordPress user roles have the authority to watermark images.The type of watermark displayed image, text, or both? (More on this coming up.)When youre done, save changes. Now comes the exciting part, as you get to design your watermark, starting on the Image tab.However, this step is remarkably straightforward you simply select an image to act as your watermark graphic. I recommend choosing a watermark thats distinctively yours, such as a logo or any other heavily branded image.If you dont want to use an image as a watermark, you can use plain text instead. To configure watermark text, move on to the Text tab:At the top of this screen, type your watermark text again, choose something instantly recognizable as you. As you scroll down, youll be given the chance to customize your text fully, with fields for:Text alignmentFontText colorText sizeText angleOpacityThe final field, specifying your watermarks opacity level, is arguably the most critical field of all. After all, choosing the wrong opacity level can ruin your image or make the watermark practically redundant. Ill demonstrate some watermarking best practices below.Watermark too opaque (around 70% opacity and upwards).Watermark too transparent (around 15% opacity and below).Personally, I think the plugins default setting of 60% is too opaque. For me, the sweet spot appears to be around 40%, as demonstrated below.Remember to Save Changes again before finishing, then its off to the WordPress text editor to check the watermarks are working simply upload an image to confirm the watermark is being stamped on correctly.Adding watermarks to existing imagesBut what if you want to watermark images in WordPress when working with existing images? Not a problem; Easy Watermark handles this too.To start, navigate to Media / Easy Watermark. Now, all you need to do is click the blue Start button to apply your watermark in bulk to your entire media library:Removing watermarksIf youve changed your mind about watermarks and you forgot to create backups of your original images you neednt worry. Easy Watermark also comes with an option to remove all tra ces of watermarks and restore your images to their original form.Removing watermarks is as simple as navigating to Media / Easy Watermark, then hitting the Restore button. Easy peasy:Adding watermarks manuallyPerhaps you dont want to apply a watermark to every image on your website. Fortunately, you can use the Easy Watermark plugin to apply watermarks manually, to one image at a time.First access the media library, then click the image you want to watermark. On the right-side of the screen, press the Edit more details link.On the next screen, look for the Easy Watermark Meta box, then click the Add Watermark button:You can also remove watermarks manually this way just click the Restore original image button from the Easy Watermark Meta box (visible above).Final thoughtsIf you want to protect your WordPress websites images by applying watermarks, the Easy Watermark plugin is the best free option available. Todays tutorial demonstrates just how easy the plugin is to setup and use, p lus it has plenty of useful features such as automatic watermarks, bulk watermarks, and the ability to remove watermarks.How do you watermark images in WordPress? Care to recommend an alternative to Easy Watermark? Why not share your thoughts in the comments section below!Free guide5 Essential Tips to Speed Up Your WordPress SiteReduce your loading time by even 50-80% just by following simple tips.

Converting Cubic Inches to Cubic Feet

Converting Cubic Inches to Cubic Feet Converting cubic inches to cubic feet is a common problem. Here is the conversion factor and a worked example. Conversion Factor 1728 cubic inches 1 cubic foot 0.000578704 cubic feet 1 cubic inch Simple Example Convert 54.9 cubic inches into cubic feet. You can multiply by the conversion factor: 54.9 cubic inches x 0.000578704 cubic feet per cubic inch 0.0318 cubic feet or you could simply divide  the value in cubic feet by 1728: 54.9 cubic inches / 1728 cubic feet per cubic inch 0.0318 cubic feet Worked Example You measure a box and find it is 12 inches long, 5 inches high, and 3 inches deep. The volume of the box is length x width x height so the volume of the box is: 12 x 5 x 3 volume in cubic inches 180 cubic inches Now, to convert this to cubic feet, you know there are 1728 cubic inches in 1 cubic foot: 180 cubic inches x (1 cubic foot / 1728 cubic inches) volume in cubic feet 180 cubic inches x 0.000578704 cubic feet/cubic inch volume in cubic feet 0.1042 cubic feet

Why are tropical Countries so poor Essay Example | Topics and Well Written Essays - 500 words - 1

Why are tropical Countries so poor - Essay Example As a point of clarity, in this case the term Institutions are in reference to establishments such as hospitals, schools, the military, as well as civil and media services that have been set up usually by the government to help in the everyday activities of the nation. Having given these examples, one can see how development cannot be achieved without the presence of proper institutions in place (Komives, 2005). For example, a country without efficient medical facilities would be hindered in the process of development as they fought against diseases that would no doubt attack and ravage their nation as a result (Blastland, 2009). Tropical countries are a good example of how poor institutions have hindered the progress of certain parts of the country and as a result left many of the members from that area languishing in poverty (Ravallion, Chen & Sangraula, 2008). The lack of well ground institutions such as schools especially of the higher learning category (that is, colleges and universities) in rural areas have left the members of those societies unable to match up to their counterparts in the cities and thus as a result they are unable to get well paying jobs and are limited to minimal career roles that hardly have a valid future in their prospects such as janitors and messengers (Greif, 2006). Their inability to climb up the professional ladder due to a lack of sufficient education ensures that they are not able to get higher paying jobs and better their lives in the process all as a result of a lack of proper institutions for education. The lack of proper institutions in these tropic countries have led to only a chosen few (being the financially wealthy) being able to get ahead and better their lives (Kristof, 2009). In a country like Haiti, for example, statistics show that over half the population live below the poverty line, this can be said to be because of lack of properly set up institutions in the country (Solley, 2005). The establishment of good

Jewish art history Assignment Example | Topics and Well Written Essays - 500 words

Jewish art history - Assignment Example c tradition of providing lavish and elaborate cloths as dowry, wherein the cloths were originally used in the home for ceremonial reasons but eventually became incorporated into synagogue use due to the motifs and designs used in association with rituals and ceremonies practiced under Jewish customs and traditions (â€Å"Art and Ceremony† 197). Lastly, another example of adapting the surrounding culture and assimilating it into Jewish culture is the use of a printing press in publishing the Haggadah, along with the incorporation of related or unrelated illustrations beside the texts, resembling non-Jewish medieval scriptures and texts (â€Å"Jewish Texts† 109;Yerushalmi 18).Possible reasons for the gradual incorporation of iconography can come from the need to appease the empires or the majority of the population, as well as the acceptance of later generations to its use in religious contexts. In essence, based on the level of tolerance and the sophistication of the maj ority of the population surrounding Jewish societies, the gradual introduction of iconography through various aspects within the Jewish culture steadily grew as the result of an incorporation of non-Jewish customs or traditions that strongly-support the use or incorporation of images or stylized texts into religious settings, along with the changing ideals of the succeeding Jewish generations. Despite seeming very different and cut-off from one another, the relationship between Jews and Christians is actually strong. Apart from the incorporation of Jewish ancient texts into the holy books of Christians, with regards to the contributions of Christians into Jewish traditions and cultures, this relationship is better expressed seen through influences in the visual cultures of each one. For example, around the Renaissance era there have been many changes observed with the synagogues built during those times, wherein the buildings became larger and more elaborate, which can be compared to Christian

Liability for personal injuries Essay Example | Topics and Well Written Essays - 250 words

Liability for personal injuries - Essay Example In the given example, the sales contract entered by the car dealer (seller) and Smith (buyer) contained a provision wherein the seller expressly disclaims any liability for personal injuries caused to the buyer, as a result of defects in the car and limiting the remedy for breach of warranty to repair or replacement of the defective part. As it turns-out, one month after purchasing the car, Smith was seriously injured when the car swerved off the road and fell into a ditch as a result of a defect in the steering mechanism of the car.   Here, the limitation given to the Smith to recover from a breach of warranty for personal injury or for the repair or replacement of the defective part of the car should be declared as unconscionable by the court. Therefore, the contract disclaimer shall be disregarded by the court and shall allow the buyer to recover damages from the seller, based on the breach of warranty for the personal injury suffered by buyer. A person who is injured by a defec tive product can seek recovery for damages based on breach of warranty.

Influence of the Media on Society

Influence of the Media on Society CONTENTS 1. INTRODUCTION 2. THE AUDIENCE 3. THEORIES AND IDEAS BEHIND PERSUASIVE STRATEGIES. 4. CONCLUSION 5. REFERENCES 1.0 INTRODUCTION We live in a world where the media dictates the way we dress, look and behave. Our society is becoming more and more materialistic, where we desire goods, products and spend money on items that are unnecessary. The media portrays the celebrity lifestyle as the ideal way of living and distributes masses of magazines that contain:- Celebrity gossip Dress sense Interfere into their personal life. Emphasise less glamorous pictures of them. Weight loss/gain. Display images of perfect celebrity bodies. Magazines such as Heat and Vibe target the young female population who are very impressionable and encourage the onset of anorexia and other eating disorders. Such media information results in the readers feeling less confident, experiencing body dismorphia and believing that coming out in spots etc is unnatural, (Vincent, 2001). The youth today are trapped in a society greatly influenced by media and are unable to distinguish between reality and normality exposed by media components. Media constantly reminds society of human perfection seen in celebrities, which can be perceived on billboards, magazines, TV and on the net. The society is becoming obsessed with image and particularly weight; we can view reality shows for weight loss and plastic surgery, which are components that further corrupt the minds of young adolescents, (Sproule, 1997). The mass media has now become a form of communication between cultures, global locations and most importantly as a means of advertising products and services that companies offer. The prominent expansion of globalisation has helped communication process between countries all over the world, where barriers such as language and cultural differences have been overcome or accommodated for. The role the mass media plays in our society is phenomenal, media communication components have expanded as technology has advanced, if we refer to electronic media and the accessibility of global news with the click of a button. Media is continuously making the society believe that luxury items are necessities, it should be highlighted that media shapes the society to such an extent, that individual opinions are also affected so that they are in agreement with the mass media, (Robbins, 1999). The major concerns in society are weight conscious young females and children who are being bullied, however the media does not facilitate enough for such important issues, instead we are in constant reminder of problems celebrities face and other unnecessary information. 2.0 THE AUDIENCE Society has not acknowledged the full potential or power of mass media. Society’s mind has changed considerably where industries/companies cannot rely on customer loyalty, as the competition between multinational companies is too big. The most powerful tool is the mass media that are paid large sums of money by industries and companies to capture the attention of potential or existing customers. For example if we consider the battle of Coca Cola and Pepsi, which has been going for years; Pepsi have employed a different approach by using popular celebrities to appear on their adverts and also used sport to make drinking Pepsi more â€Å"trendy†. It should be mentioned that mainstream media is driven by many market forces. For many companies such as the newspaper industry, the product (information provided) is regarded as the audience and the customers considered as the corporate advertisers (Chomsky, 1997). Many may be in disagreement with Chomsky’s statement, because it is not a normal manner of perceiving such customer and product relations. It would appear normal to consider the newspaper as the product and customer as the audience. The newspaper example can be generalised to assess the information and the reasons behind purchasing the magazines with celebrity and soap information. However if we analyse the scenario, where customers/readers conform to a demography where valuable information interpreted will be passed onto other members of society, and depending on the interest of subject topic will encourage the purchase of the paper. If this is true then the customer who has purchased the paper, has advertised what he/she has learnt/read. We refer to the paper as the audience; primarily it is the product that attracts the customers, hence the advertisers bring income to companies, (Vincent, 2001). The media has portrayed the need of knowing about celebrity lifestyle a necessity and has made society more addicted to TV programmes by providing future storylines in magazines or newspapers. In conclusion to Chomsky’s theory, the audience is also the consumer. The audience demographics are essential for media industries, where we should be aware that the content of media invasion/persuasion in our society is not as important as the target audience. It is a misconception to believe the notion of satisfying the customer, because in reality industries target audiences who able to afford the products on offer and in advertisements. Bagdikian (2000) proposed that magazine advertising has a major impact on society’s conception of products and views of global issues. Bagdikian believes that impact of magazine influence and advertising reached a stage where editors chose articles containing adverts, which were thought to have the most influential impact on the readers as apposed to the article content itself. 3.0 THEORIES AND IDEAS BEHIND PERSUASIVE STRATEGIES The communication used by the mass media includes predominantly TV, magazines and books. Such mediated messages are perceived as packaged commodities and perceived or presented in such a form that the target audience is forced to return to these goods and services, (Jankiewicz, 2004). Society and media influence has come so far along that separation of thoughts, opinions and way of living in the world today is impossible. When we refer to the media, we automatically assume that their advertising techniques are blatant and visible to us. However the mass/mainstream media disguises many adverts in the form of news and advertorials (which may be critical analysis of current issues). The characteristics of the mass media can be summarised, as presented (Sproule, 1997):- 1. Audience remains unknown to the source. 2. Message is transferred through so many media channels which are   technological and involve a lot of time and effort. This insinuates that   immediate feedback is not available. 3. The source is most probably a complex organisation that decides when   and where a particular product should be available in the market. The major issues faced by the mass media are propaganda and the impact of globalisation especially where cultural differences are less and less detectable and we are dominated by â€Å"Americanism†. The domination of the mass media in the society is successful because the means of persuasion that are employed to attract target audiences, (Prestage, 2002). The term persuasion refers to a method/process by which we influence the behaviour, physical or mental status of others by influencing them to adopt a particular manner or perception that is in agreement to ours. The persuasiveness of the mass media constitutes of two key points, which are the Direct-Effects Perspective and the Limited effects Perspective. The Direct-Effects Perspective assumes that media has direct effects on the audience and can be explained if the message-model (refer to Figure 1.1) is acknowledged as well as the cultivation theory. The Limited-Effects Perspective proposes that we are selective to media coverage and information. It postulates that we ignore messages that do not accommodate/suit individual needs and remain in focus of reality, which can be explained better using the cultural studies theory, (Underwood, 2005). The two-step flow model (message-model) was introduced by Katz and Lazarsfield in the 1940’s when they researched into the effects of political mass communication. Many valuable theories and conclusions were found by the researchers, one important aspect highlighted in their investigation was the change in votes (5% of sample group) as a result of media exposure. Their findings helped coin the term Limited Effects Paradigm of media influence. The general idea behind the two-step flow model is that opinion leaders play a vital role in the portrayal of media messages. Their theory is based on some assumptions deduced from their investigated, and are summarised below, (Chomsky, 1997):- There are limitations to effects of media messages which may be influenced by interpersonal relational and group membership. Misconception of the term â€Å"mass audience† as this instigates that all have equal say and input into the effects experienced through media influences. However it is clear that some individuals play a more active role than others where others simply conform. Opinion leaders in the â€Å"mass audience† are in constant interaction with the mass media and regard their selves as highly influential to others (refer to Figure 1.1). The Cultivation Theory developed by Professor George Gerbner during the 1960’s, when he began his investigation into the effects of TV on viewers in relation to their perception of everyday life. Many theorists believe that TV has long term effects and cultivates our attitudes to normality, (Vincent, 2001). The Cultivation Theory can be interpreted in two components, which are the first and second order effects. The first order effects refer to the beliefs that may emerge towards prevalence of violence and the second order effects may have developed in having particular attitudes where you may be conscious about personal welfare. Much cultivation research investigates the viewers’ perception of TV reality in comparison to reality of our society, (Chandler, 1995). Professor Gerbner proposed that TV dominates our symbolic environment, where TV can be perceived as a more attractive or realistic world to viewers. He also suggested that the exaggeration of violence on screen provides mixed messages to viewers; the younger audience are most likely to be affected, (Robbins, 1999). Professor Gerbner summarised the theory by postulating that if a viewers surrounding is similar to that shown on TV, then the effects of cultivation are the greatest. The Rhetoric Theory is based on three important aspects, which are:- Logical Emotional Ethical The Rhetoric Theory is mainly concerned with the available means of persuasion; it is regarded as using symbols to produce effects and involves use of either language or symbols. Advertisements come in so many forms, where the motive of the advert or message influences the form of persuasion. Sometimes images/symbolism such as logos is more appealing than literature, (Prestage, 2002). In conclusion to this section, it can be said that there are many theories of media persuasion towards target audiences, a few common theories have been mentioned to give the reader a broader thought process towards media domination, which is continually growing in our society. 4.0 CONCLUSION Media influences our society to such an extent that many have become obsessed with image, luxury items and especially weight. The media persuasive strategies have become stronger and stronger and more widely available which a result of globalisation. We live in a world where we are constantly exposed to the mass media and cannot help but become influenced by products and services that are unnecessary and become lost in the media reality and the reality of our society. Although there are many theories that try and explain the persuasive strategies of media domination and techniques employed to target certain groups. As with all theories, the hypotheses mentioned in the previous section are not without criticism; however they provide a more in depth insight into the media components and how literature such as that found in magazines in very influential. Magazines are convenient on long journeys and celebrity gossip and detail makes it very appealing especially to the young female population. The mass media does not realise the negative effects publicity of weight concern has on young impressionable adolescents, who may portray media images as a normal perception. REFERENCES Bagdikian, B., H. (2000). The Media Monopoly (6th edition). Beacon Press, 2000. Chandler, D. (1995). Cultivation Theory. Accessed online, URL: http://www.CultivationTheory.htm Chomsky, N. (1997). What Makes Mainstream Media Mainstream. Z Magazine. Jankiewicz, H (2004). The Concepts of Rhetoric. Accessed online, URL: http://www.RhetoricTheory.htm Prestage, J. (2002). Mainstream Journalism: Shredding the First Amendment. Online Journal, URL: http://www.globalissues.org/Geopolitics/WarOnTerror/Shredding.asp Robbins, R. (1999). Global Problems and the Culture of Capitalism. Allyn and Bacon 1999. Sproule, J.M. (1997). Propaganda and Democracy: The American Experience of Media and Mass Persuasion. New York: Cambridge University Press. Vincent, R., C. (2001). Transnational Media and the Survival of Democracy. Department of Communication. Accessed online [google], URL: http://www.communication.indstate.ed/transnational_media.html Underwood, M. (2005). Katz and Lazarsfield: Two Step Model. Accessed online [google].

Geoffrey of Monmouths Life of Merlin Essay -- Geoffrey Monmouth Life

Geoffrey of Monmouth's Life of Merlin Geoffrey of Monmouth’s â€Å"Life of Merlin† is a text that makes its readers struggle with finding criteria for madness. What does it even mean to be â€Å"mad?† Madness seems to define a person only when he or she does something to stray from the normality of any given group of people. Breaking societal norms often leaves people open to criticism and suspicion. In order to be sane and mentally healthy, one has to abide by all explicit and implicit rules of society. â€Å"Life of Merlin† is about a man that abandons feudal society, and all of its rules, in hopes of finding a better place to live. A better place to live, for him, is one that is purely good. Violent and deceitful people are ultimately the factors that drive him away, causing him to be termed as â€Å"mad.† I argue that Merlin is a character with extreme extra worldly perception. Many would think extra worldly perception to be a privilege, but this essay serves to contradict the positive effects that extra worldly perception can have. I will show why he is perceptive, rather than mad, as well as explain why this type of perception can be detrimental to one’s life. When a person has too much perception he can often live in a world of fear and discontent, one that is only curable by the restructuring of an entire society. To begin, Merlin’s reasons for leaving feudal society are too logical to call him â€Å"mad.† One place where logic can be heard is where Merlin says, â€Å"Surely a malignant fate cannot have been so vindictive as to take from me all these my companions, men such that many a king and many a distant kingdom have stood in fear of them till now† (55). What Merlin is addressing is the fact that someone is to blame fo... ...s left with after reading the text. While Merlin seems to have a good start towards creating a more peaceful society, it does not seem that it will prove to be completely peaceful. Of course anything is better to him than living in the city, and it only seems to get better when he is encountered with people much like himself. A text like â€Å"Life of Merlin† makes me question whether a peaceful society is within grasp. Even in current times, countries are at war and people lie to and cheat one another. Have we become more violent and deceptive with time? In order to create a peaceful environment, the idea of competition might have to be removed. Competition, one thing that is instinctive in all creatures, is a driving force of all human action. Merlin seems to strive towards the ideal, but it remains questionable as to whether or not his ideal is within grasp.

Ben & Jerry’s Case Study Essay

Team building was not the most effective way to launch an Organizational Development effort, in the case of Ben and Jerry’s. There are two critical issues that must be dealt with before any kind of team building should be attempted. The first issue would be creating more of a consensus between the founders and the Board about the vision of the ideal organization and the goals of the OD effort. The second issue is the interpersonal conflict between Ben and Chico. The consultant may have used Ben and Jerry’s idiosyncratic personalities to his advantage in order to gloss over the lack of agreement on the company vision between the founders and the board. The board members were asked to write down their differing visions on paper and the consultant performed a ritual of burning these to represent transformation and coming together of management and the Board. This is only a metaphor, and did not have the intended effect on either the Board or Ben and Jerry. Both Ben and Jerry still felt a separation in values between themselves and management after the team building retreat. This was demonstrated by the managers wearing â€Å"we are weird† buttons after the team building. Rather than the ritual burning of the ideas, the consultant would have better served the clients with an intergroup conflict resolution process. The division over the vision of Ben and Jerry’s had become dysfunctional and was creating conflict which polarized the two groups. The groups being the free-wheeling, hippy minded founders and the more business minded managers. This problem was affecting the productivity and effectiveness of the organization at large and must be dealt with and resolved before any interventions are carried out and lower levels of the organization. Management must buy-in to the OD effort, and if they feel that the founders are flawed in their business strategy, it will be impossible for management to carry out their wishes for the way they want their business to grow and prosper. The consultant has acknowledged the problem, yet performed no real interventions to try and resolve it. There was also no mention of a consensus on the focus of the OD effort. It seems that the consultant just tried to make everyone happy without any real conflict resolution interventions.   The next issue that should precede any team building exercises would be an intervention for Ben and Chico. The two men have a large presence and influence over the entire organization. They also represent the larger groups which are in conflict over the fundamental philosophy of the organization. The employees consider them to be two titans of power with legendary arguments. The consultant should have focused on a third-party intervention between these two change agents. If these two powerful and influential men could come together and resolve some of their conflict, that would be the next logical step in properly motivating and developing the organization. This is a basic skill that OD practitioners should have, yet the consultant made no effort to address the conflicts between the two. It’s also very likely that the conflict between Ben and Chico could be the root cause of the polarization of the two groups in the entire organization. If that is the case, you would have to address this issue in order for team building to be effective. The teambuilding efforts of the consultant were appropriate and needed, but only after the two more primary issues are dealt with. The effectiveness of this OD intervention was thwarted by the lack of attention to conflicts in ideology.

Eating Gilbert Grape

What's Eating Gilbert Grape? is a rich, memorable and stunningly acted story of desire colliding with responsibility. It catches many an eye with its dramatic, yet solemn storyline and creative technical features. The films major themes are well presented throughout the plot, largely due to the marvellous talents of the majority of the cast. Many people are drawn to this film because of their ability to relate personally to the major themes and issues raised. It is obvious that the target audience for this film is the average teenager in a family situation. At some point in family life, every teen is going to feel as if they are suffering. Whats Eating Gilbert Grape? allow its teenage viewers to compare their so-called hardships with that of a truly dysfunctional family. The use of creative technical features throughout the film adds greatly to its appeal. The mid-western sunsets and sprawling fields are beautifully photographed, making the atmosphere of the town intensely real. One of the most perfectly realised scenes focused on the grand opening of a burger franchise, Burger Barn, attended by the entire town and accompanied by the off-key high school band. Not a single note in the depiction of Endora rang false. Gilbert Grape (Johnny Depp) is a young man living in rural Endora who faced incredible responsibilities. As the man of the house since his father's suicide, Gilbert was forced to support the family by working at the local grocery store. He also had to watch over his mentally handicapped brother Arnie (Leonardo DiCaprio) and help care for his extremely overweight mother (Darlene Cates). Gilbert seemed destined to spend the rest of his life in the small town until the arrival of Becky (Juliette Lewis) to Endora, a free spirit passing through with her grandmother when their truck broke down. As he spent time with Becky, Gilbert began to think about all the things...

Acid Rain Essays (1227 words) - Inorganic Solvents, Mineral Acids

Acid Rain Essays (1227 words) - Inorganic Solvents, Mineral Acids Acid Rain Acid rain is a serious problem with disastrous effects. Each day this serious problem increases, many people believe that this issue is too small to deal with right now this issue should be met head on and solved before it is too late. In the following paragraphs I will be discussing the impact has on the wildlife and how our atmosphere is being destroyed by acid rain. CAUSES Acid rain is a cancer eating into the face of Eastern Canada and the North Eastern United States. In Canada, the main sulphuric acid sources are non(c)ferrous smelters and power generation. On both sides of the border, cars and trucks are the main sources for nitric acid(about 40% of the total), while power generating plants and industrial commercial and residential fuel combustion together contribute most of the rest. In the air, the sulphur dioxide and nitrogen oxides can be transformed into sulphuric acid and nitric acid, and air current can send them thousands of kilometres from the source.When the acids fall to the earth in any form it will have large impact on the growth or the preservation of certain wildlife. NO DEFENCE Areas in Ontario mainly southern regions that are near the Great Lakes, such substances as limestone or other known antacids can neutralize acids entering the body of water thereby protecting it. However, large areas of Ontario that are near the Pre(c)Cambrian Shield, with quartzite or granite based geology and little top soil, there is not enough buffering capacity to neutralize even small amounts of acid falling on the soil and the lakes. Therefore over time, the basic environment shifts from an alkaline to a acidic one. This is why many lakes in the Muskoka, Haliburton, Algonquin, Parry Sound and Manitoulin districts could lose their fisheries if sulphur emissions are not reduced substantially. ACID The average mean of pH rainfall in Ontario's Muskoka(c)Haliburton lake country ranges between 3.95 and 4.38 about 40 times more acidic than normal rainfall, while storms in Pennsilvania have rainfall pH at 2.8 it almost has the same rating for vinegar. Already 140 Ontario lakes are completely dead or dying. An additional 48 000 are sensitive and vulnerable to acid rain due to the surrounding concentrated acidic soils.? ACID RAIN CONSISTS OF....? Canada does not have as many people, power plants or automobiles as the United States, and yet acid rain there has become so severe that Canadian government officials called it the most pressing environmental issue facing the nation. But it is important to bear in mind that acid rain is only one segment, of the widespread pollution of the atmosphere facing the world. Each year the global atmosphere is on the receiving end of 20 billion tons of carbon dioxide, 130 million tons of suffer dioxide, 97 million tons of hydrocarbons, 53 million tons of nitrogen oxides, more than three million tons of arsenic, cadmium, lead, mercury, nickel, zinc and other toxic metals, and a host of synthetic organic compounds ranging from polychlorinated biphenyls(PCBs) to toxaphene and other pesticides, a number of which may be capable of causing cancer, birth defects, or genetic imbalances. COST OF ACID RAIN Interactions of pollutants can cause problems. In addition to contributing to acid rain, nitrogen oxides can react with hydrocarbons to produce ozone, a major air pollutant responsible in the United States for annual losses of $2 billion to 4.5 billion worth of wheat, corn, soyabeans, and peanuts. A wide range of interactions can occur many unknown with toxic metals. In Canada, Ontario alone has lost the fish in an estimated 4000 lakes and provincial authorities calculate that Ontario stands to lose the fish in 48 500 more lakes within the next twenty years if acid rain continues at the present rate.Ontario is not alone, on Nova Scotia's Eastern most shores, almost every river flowing to the Atlantic Ocean is poisoned with acid. Further threatening a $2 million a year fishing industry. ? Acid rain is killing more than lakes. It can scar the leaves of hardwood forest, wither ferns and lichens, accelerate the death of coniferous needles, sterilize seeds, and weaken the forests to a state that is vulnerable to disease infestation and decay. In the soil the acid neutralizes chemicals vital for growth, strips others from the soil and carries them to the lakes and literally retards the respiration of the soil. The rate of forest growth in the White Mountains of New Hampshire has declined 18% between 1956 and 1965, time of increasingly intense acidic rainfall. Acid rain no longer falls exclusively on the lakes, forest, and thin soils of the Northeast it now covers half

Chapter 4 Essay Example | Topics and Well Written Essays - 500 words

Chapter 4 - Essay Example There is a distinct difference between a team leader and a team manager. A leader gives direction to the time and, at times, plays a spokesperson to represent the team and their actions. The leader can play as a moderator between members and keeps operations running smooth, whereas a manager allocates resources and watches over the team. While a leader is more personal with the team and keeps it working, a manger watches over the team and all others involved in the ultimate structure which the team is a part of. Group practices in 1970’s and 1980’s were based off of a naive notion that if a group was confronted with a problem, the group mentality would solve it. However, while people accepted they were part of a functioning group, they would not act in a way that would benefit a company because a group does not do away with the human factor. This was not the only self-destructive business practice. In the 1930’s, managers who felt that workers, such as those on t he production line, were prone to cause major accidents would suggest them to be watched closely and be treated in a fashion which suggested they could not be trusted. Managers would subconsciously relay this information, letting workers know they were not being trusted and would act in such a way.

Financial Accounting Essay Example | Topics and Well Written Essays - 1250 words

Financial Accounting - Essay Example Turnover 21,134 Cost of sales 15,345 Gross profit 5,735 Distribution costs 2,520 Administrative expenses 1,417 Operating profit 1,798 Investment income 80 Finance costs 11 Profit before taxation 1,867 Taxation 581 Profit after taxation 1,286 Â   Â   Profit attributable to: Â   Parent 1,206 Non-controlling interest 80 Â   1,286 Â   Â   A consolidation schedule is provided Appendix 1. It shows how the figures for turnover, cost of sales and gross profit were arrived at. The Statement below represents the Consolidated Statement of Financial Position of Chambers and Subsidiary for the period ending 2012. The relevant calculations are shown. ... In fact, internally generated goodwill cannot be recognised as an asset while goodwill that has been acquired is recognised as an asset (IFRS.org 2012a). If a self constructed asset is constructed to be used in the business it is treated in the same manner as an acquired asset. However, self constructed assets which are produced for sale as part of the normal activities of a business are dealt with under IAS 2 Inventories. The two assets are not quite comparable as one set is something you can see and touch physically while the other is not. However, there is no reason why goodwill that is internally generated should not be recognised as an asset. Goodwill is something that a business generates internally, although it can only be recognised when someone acquires it. We are all aware that when a business is sold goodwill is the excess over the fair value of the separable assets that the buyer/acquirer is willing to pay. The fact that someone is willing to pay for it means that they ha ve placed a value on it. That value could be anything and the fact that someone places a value on it and is willing to pay means that it is measurable – whether objectively or subjectively. Casta et al (2011) indicates that some of the models that have been created to value internally generated goodwill cannot explain how goodwill was created. However, the fact that we know from the definition that goodwill arises from the reputation that has been built up a business over time means that the creation of goodwill can be explained. There are also other factors such as the area in which the business is located; the employees as it relates to their experience, competence, efficiency and reliability; and a host of other factors (Wood and Sangster

'Nationalism has done more to shape the modern world system than Essay

'Nationalism has done more to shape the modern world system than anything else' Discuss - Essay Example The last section of this paper deals with the anti-colonial nationalism and the different forms of nationalism in both the new and old nation-states; finally, the paper draws a conclusion that nationalism has exerted a huge amount of influence on the modern world political system, in terms of both opposition and a claim to the modern state, which, however, shouldn’t be overestimated. Introduction Breuilly writes that the term ‘nationalism’ is used to denote a political movement seeking or exercising state power and justifying its actions with nationalist arguments, where the latter are seen as a political doctrine â€Å"built upon three basic assertions† (2). Thus, in the first place, there should be a nation with an explicit character, which is peculiar to that nation; secondly, the nation’s values and interests should take priority over all other suchlike; and last but not least, the attainment of political sovereignty is required (Breuilly 2). And erson, in turn, considers nationalism, along with nation and nationality, rather difficult for one to define let alone to analyze, and suggests that nationality and nationalism are cultural artifacts which have been transplanted to a variety of social terrains as well as merged with a corresponding variety of political and ideological constellations (3-4). On the other hand, as Seton-Watson points out, the ‘nation’ phenomenon â€Å"has existed and exists†, insofar as a significant number of people in a community possess national consciousness, i.e. consider themselves to have formed a nation, or behave as such. Hence, if a nationally conscious elite succeeded in creating a nation, it would be able to remain in power on the basis of that nation, and conversely (5). So, however one may go into nationalism – whether as a state of mind, the search for some sort of national identity or the expression of certain national consciousness – there’s no doubt that, as Breuilly put it, nationalism is, above and beyond anything else, about politics (1). Since politics is infinitely, if not exclusively, concerned with power and power, in the modern world, is mainly about the control of the state, nationalism, besides its cultural, ideological, class, etc. dimensions, is inevitably related to the objectives of obtaining and using the state power (Breuilly 1). Thus, the modern state, hence the modern state system and nationalism appear far too intertwined with each other, insofar as nationalist politics have given rise to the creation of many present-day nation-states, and could be held responsible for certain developments in others; and not surprisingly therefore, the modern state would offer â€Å"the key to an understanding of nationalism† (Breuilly 2). Origins of Nationalism - Prelude to Nationalism in Early Modern Europe The roots of modern nationalism could be traced back to the monarchical states of Western Europe in the e arly modern period (Breuilly 75; Seton-Watson 19-22). With the dramatic increase of state power by that time, the opposition to the state also increased and consolidated; as the state extended its authority over its subjects and diminished that of other institutions, like guilds, churches, etc., the idea of the ‘nation’ could be deemed to have achieved certain political relevance (Breuilly 75). This idea, however,

Ironies of Emancipation Essay Example for Free

Ironies of Emancipation Essay The article â€Å"Ironies of Emancipation: Changing Configurations of Women’s Work in the ‘Mission of Sisterhood’ to Indian Women† by Jane Haggis is an article that was written from a feminist perspective to ask specific questions about how the influence of the mission of sisterhood either helped or hurt Indian women in the 1800’s. The author takes the position that Indian women were confined to marriages more acutely because of the presence of female missionaries in India. The author points out that the female missionaries became almost a â€Å"symbol of emancipation in terms of British imperial feminism† and for this reason alone, the Indian population was unhappy with the way the females presented themselves and did not change (Haggis123). The missionary work, in of itself, was â€Å"women’s work† and was a way in which the British women were able to exert their own independence while doing the will of God. This article focuses a great deal on how the religion of the time affected the way in which British and Indian women communicated and interacted with each other and was a reason for the outcome, either the failure or the accomplishments, of the Mission of Sisterhood. The author describes how these women were expected to carry out their â€Å"women’s work† despite the domestic duties that were expected of a Victorian wife and mother, mostly because in Travencore women had a different role in terms of motherhood because their children were often sent away to school to get a proper British education. This left them able to pursue other duties, such as their mission to the Indian women (Haggis 119). This article makes a lot of good points about how British women were involved in missionary work in India in Victorian times and explains their role in their society, both at home and abroad. It’s interesting to note that the Indian women were perhaps kept back because of the influence of these women on their culture, instead of being converted. Work Cited Haggis, Jane. Ironies of Emancipation: Changing Configurations of Womens Work in the Mission of Sisterhood to Indian Women. Feminist Review 65 (2000): 108-126. JSTOR. 5 Feb. 2007.

Article Analysis: Philippine Public Administration

Article Analysis: Philippine Public Administration William Christian P. Dela Cruz Corpuz, Onofre. (1986). â€Å"Is There a Philippine Public Administration?†. Reprinted from Philippine Journal of Public Administration 30 (4) (October 1986): 368-382. An Article Critique In his article entitled â€Å"Is There a Philippine Public Administration?†, Dr. Onofre Corpuz attempts to explain and define the scope of government as he believes that this is crucial to establishing the scope of one’s personal life, which ought to remain private and â€Å"inviolable from public invasion†. He writes, â€Å"The fact that the scope of government has not been discussed is not strange†. As such, the article focuses on the role of government and its scope in an effort to answer the fundamental question concerning the existence of a â€Å"Philippine† Public Administration. Although the essay has no explicit â€Å"yes† or â€Å"no† answer to the question at hand, it goes without saying that there is indeed a Philippine Public Administration inasmuch as there are major Philippine institutions that shape such, to wit: education, politics, and government. By looking into the logical development of the ideas presented in the article, it can be said that the author’s way of putting his message across is descriptive, historical, and discursive. In explaining the transition of each Philippine institution, the author employs details of different regimes in Philippine history and links them to the question at hand. It is also discursive because the author spends a lot of time dealing with several details that are only slightly connected with the article’s main thesis. On Philippine education, he asserts that history and science are the weakest aspects, which I think is evident in the status quo. The book of Ferdinand Marcos entitled â€Å"Tadhana†, which was written in 1976, is also mentioned in the article. Corpuz implies that the latter is not reminiscent of the true history of the Filipinos inasmuch as its main characters are foreigners and majority of the people that it features are Spaniards. He describes the Filipinos’ lack of a sense of history as â€Å"fateful† and the sense of nationhood in the civil service as â€Å"fuzzy†. He also mentions how media continues to influence a large number of audience at present, laments over the way we treat standards of precision and quality, and explains the repercussions of the government’s act of neglecting the Bureau of Standards. He writes, â€Å"It is the same reason for the fantasy of having many intellectuals in the country†. On Philippine politics, the author briefly reminisces the Filipinos’ past experiences under the Spanish regime. During this period, the author writes, â€Å"The Filipinos were deprived of any meaningful experience in the politics of civil government†. The gobernadorcillos or town mayors, who were chosen from the upper class, were nothing more than figureheads of the Spaniards. Yet, beyond the politics of civil government, the local upper class developed its own politics, which was the pueblo religious fiesta. Members of prominent pueblo families competed for a post called â€Å"hermano mayor†, the one who sponsors and presides over the celebrations. Efforts and personal expenditures were necessary to achieve this in exchange for few days of personal glory. The author argues that the main objective of the politics of civil government is to serve the general welfare of the community, which is far different from the politics of the fiesta that only seeks personal success and that of the family, after one prevails over his opponents. In other words, the goal of the former is entirely public, while the goal of the latter is clearly private. The author argues that this kind of politics, which is only contested by the people of the upper class as it keeps average people out, remains evident at present and even became the basis during the American period. On Philippine government, the author describes the quality of public administration during the American period as manifested by the way equipment, from tables and tools to books, were kept by property officers. However, the American regime was only limited as its only purpose was to govern the country as a colony, thereby maintaining â€Å"US presence† in the East. During this period, not all levels of education were funded by the national government. For example, elementary schools were run by municipal governments. Despite all these, the traditional structure of Philippine society remained with the principalia on top and the common people below them. Because the Americans have introduced the concept of â€Å"popular elections†, they thought they have already established a â€Å"working democracy†. The achievement of autonomy in 1935 marked the emergence of Filipino concepts of politics and government. The author mentions the expansion of the national government as it has taken full control of Philippine educational institutions. The author also talks about how â€Å"connections† between private businessmen and politicians developed during the time when private enterprises were regulated by the government. The author writes, â€Å"Even in the best of times, public administration cannot perform its roles well†. In his immortal argument, the author asserts, â€Å"The period of nationhood is much shorter than the history of colonial experience†. Despite this, the author still believes that the kind of public administration that exists in the country is truly Filipino, citing the concept of political padrinos and the one-man leadership in political parties. Furthermore, he talks about the Civil Service Commission and the defects inherent in this constitutional commission. He argues that problems related to public administration remains pervasive as our political culture has failed to regard civil service as the â€Å"foundation of government†. He even compares the civil service to the Pasig River, which, as we all know, is biologically dead. In the end, the author implies the need to improve the public administration in the country as it is the only way to attain development for the people. According to Corpuz, the only good thing is the fact that the entirety of the peopleâ€⠄¢s lives is not yet covered by the scope of government, which means that we can still pursue our personal interests privately. He ends his article with a goal, â€Å"to have a public administration that is an image of higher ideals and values†. Overall, it can be said that this article has contributed a lot to the present state of Philippine Public Administration as it provides a clear background of the major institutions that continue to influence this field. According to Brillantes and Fernandez (2008), this is one of the two essays used in the introductory course in Public Administration both at the graduate and undergraduate level; the other essay is that of Dr. Raul De Guzman. This alone proves the fact that indeed, this article serves as a major reference of almost all researches or studies in the field of Public Administration at present, which is why Dr. Corpuz is considered an eminent scholar of the said field. Although the author has properly substantiated his claim regarding the existence of a Philippine Public Administration, it can’t be denied that he has not clearly answered all the major questions raised at the beginning of his essay. As I have said earlier, the article seems to be discursive because it deals with a lot of things that are not relevant to the main thesis. I have also observed the lack of a smooth transition between paragraphs in the article. It appears as if every sub-heading was not connected to each other as they were discussed independently. Even in the article’s concluding statements, the scope of government, which the author ought to define, remains unclear, although the question regarding the scope of private life was partly addressed. What readers are sure about is the fact that the public administration that exists in the country is indeed Filipino. To improve this article, it would be better if answers to the questions raised in the introductory part were explicitly given, not implied. Also, I think that the use of figurative language (I refer to the choice of words) is counterproductive insofar as comprehensibility is concerned. In other words, I think there is a need to simplify the article in order to easily put its message across various readers. It would also be better if the author defined the scope of every institution as basis for the scope of the entire government, which remains poorly defined, so to speak.

Symmetrical Communication Essay -- Business, Win-Win Solutions

Introduction This essay will argue for an extended role for dialogue and relational communication in public relations practice. The rhetorical turn that public relations has taken over the last ten years as well as the expanded role that public relations practitioners need to play as organizational counsellors is discussed. Several case studies are examined and used to support the arguments for an expanded role of public relations advocacy and management. Body Effective definition of symmetrical communication Grunig and Hunt (1984) defined symmetrical communication as† the management of communication between organizations and its publics† (p. 6). Symmetrical communication is interactive behaviour in which two or more systems construct thoughts and attitudes together so that they behave in ways that are either â€Å"collaborative or symbiotic† (Grunig, 1989. P. 13). Explanation of symmetrical communication The symmetrical communication is important because it concerns the degree to which the organization adapts to or cooperates with its environment (Grunig 1984). The purpose of symmetrical communication is to adjust the relationship between the organization and its environment. With symmetrical communication publics can change organization and organization can change publics. This form of external communication can form and improve relationships because it involves â€Å"creating a sense of openness, trust, and understanding between the organization and the key public, as well as a willingness to negotiate, collaborate, and mediate solutions to issues of concern to both the organization and critical publics† (Bruning &Ledingam 1999: 158). Symmetrical communication serves as a tool for negotiation and compromise, a... ...s, 1990). The communication style of organizational members (such as grocery store cashiers) can affect the attitudes of persons outside of the organization. If the effect is positive, those persons become more willing to tell others about the service, such as recommending a grocery store. Even though the service is courteous, however, customers are not significantly more likely to do other favours, such as purchase more products (Ford, 1995). In remember that organizations attempt to assimilate into the values, institutions, and expectations of society at large. Organizations attempt to get people who are not its members to support its goals, whether to buy products, donate funds, support public education, or whatever. Organizations are not likely to last long if they attempt to stand alone and are ignorant of or unresponsive to their environment. Symmetrical Communication Essay -- Business, Win-Win Solutions Introduction This essay will argue for an extended role for dialogue and relational communication in public relations practice. The rhetorical turn that public relations has taken over the last ten years as well as the expanded role that public relations practitioners need to play as organizational counsellors is discussed. Several case studies are examined and used to support the arguments for an expanded role of public relations advocacy and management. Body Effective definition of symmetrical communication Grunig and Hunt (1984) defined symmetrical communication as† the management of communication between organizations and its publics† (p. 6). Symmetrical communication is interactive behaviour in which two or more systems construct thoughts and attitudes together so that they behave in ways that are either â€Å"collaborative or symbiotic† (Grunig, 1989. P. 13). Explanation of symmetrical communication The symmetrical communication is important because it concerns the degree to which the organization adapts to or cooperates with its environment (Grunig 1984). The purpose of symmetrical communication is to adjust the relationship between the organization and its environment. With symmetrical communication publics can change organization and organization can change publics. This form of external communication can form and improve relationships because it involves â€Å"creating a sense of openness, trust, and understanding between the organization and the key public, as well as a willingness to negotiate, collaborate, and mediate solutions to issues of concern to both the organization and critical publics† (Bruning &Ledingam 1999: 158). Symmetrical communication serves as a tool for negotiation and compromise, a... ...s, 1990). The communication style of organizational members (such as grocery store cashiers) can affect the attitudes of persons outside of the organization. If the effect is positive, those persons become more willing to tell others about the service, such as recommending a grocery store. Even though the service is courteous, however, customers are not significantly more likely to do other favours, such as purchase more products (Ford, 1995). In remember that organizations attempt to assimilate into the values, institutions, and expectations of society at large. Organizations attempt to get people who are not its members to support its goals, whether to buy products, donate funds, support public education, or whatever. Organizations are not likely to last long if they attempt to stand alone and are ignorant of or unresponsive to their environment.

Application of relevant principles and values Essay

In this assignment I will be writing a report explaining how the application of relevant principles and values will allow professionals to provide holistic support for individuals, such as John and Amina, who use social services. Empowerment- Empowerment means giving individuals a good amount of information regarding themselves so that they are able to have a say in decision making and choices about their own life. This is what is happening in John’s life as he very happy remaining in his own council flat even though it would make much sense for him to be put into a care home, where he can be cared for at all times but his decision is that he wants to live on his own he will not be forced to do anything but he can only receive information that he needs about things that he can do whenever he is ready. This benefits John in the way that it will lift his self-esteem. Making him feel empowered will make him feel that his say matters and that his thoughts and feelings are not bein g ignored. it will make him feel as if he is being respected and still considered as a responsible human being. As for the professional staff supporting him, enabling John to feel empowered may make them feel like they are enhancing productivity and collaboration by working together with him. It may give them a sense of shared purpose. Promotion of choice- This is encouraging that all individuals need to be able to select, either independently or with assistance, things like options and activities which are specifically for them. Choice can be promoted by explaining to the individual what is important to them and might not be to others. In Amina’s case she wants to study at university and this is her own choice and something that she really wants to do and no one can stop her from wanting that. Promotion of rights- This would be acknowledging and respecting somebody’s individuality. This includes confidentiality, discrimination, age and race. John seems as if he isn’t having problems concerning his rights because his neighbours seems to be trying their best to help him instead of discriminating against or seeing him as annoying because of his age. The promotion of choice and rights will benefit Amina because she will feel as if she is being acknowledg ed and that the steps are taken regarding her health are entirely up to hers and that she is not just going by what other people think. It also means that Amina can say or do what she wants and is entitled and not feel as if it is okay because she has  already been told that she will not be judged or ridiculed. This will make carers feel satisfied in knowing that they are doing their job right and being fair to the service user. Recognition of service users- This is just recognising a vulnerable person’s preferences. if this is acknowledged it makes working together easier. individuals like John may wish to state his preferences regarding the type of support that he wishes to receive, such as if a carer comes to his house on certain days of the week to check on him however he might not be comfortable with this being every day. The benefit of this is that it may give John the sense that he is still living independently despite of all the help that he may be receiving. It is important that he is not made to feel like everyone is making a big deal over him. It is important that he feels he is still allowed to stay in control of his daily life and activities. Carers may benefit from this by feeling like their job is made easier because if John is feeling independent the chances are that he will be a pleasure to work with. Involvement of individuals in planning their support- This is a person-centred approach to care. This means that care is focused on the individual to ensure that independence and autonomy are promoted. Care workers should not make decisions without discussing and consulting the individual which is involved. For example, John wouldn’t suddenly be informed that he is being moved into a care home without his own consent. Both John and the care worker benefit from this because they engage in conversation. John benefits out of this because, he is stating what he really wants as this is all about him, his interests and abilities so this means they have his best interest at heart and will provide him with what he is asking for. The care worker may benefit from this because collecting this information will help them long term as they are finding out things about John which they may have never really need. Respect for religious beliefs, moral beliefs, values and care- There is a diverse range of backgrounds in Britain and this means there is a wide range of behaviours and beliefs which should be recognised and valued. Living and working in a culturally and socially diverse society can benefit us because we are exposed to many different kinds of people and we learn from them and enjoy the things that they may have to share. For example, Amina would benefit if she was to be sent a duty social worker originally from South Africa and she may really get along with him/her  because they might always tell great stories about South Africa and its wildlife and in turn the social worker may enjoy hearing Aminas stories about where and how she grew up, she would enjoy these visits from social services and would probab ly feel less like she is being interrogated all the time. This benefits both Amina and the duty social worker because they are both socialising and may gain new found interests. Anti-discriminatory practice- Discrimination is caused by prejudice and that leads to negative behaviour. It is to treat someone differently because of their class or background without regard to the individual. Examples include, social, racial, religious, sexual, disability, ethnic and age related discrimination. There is also a danger of stereotyping or making assumptions about people because of the above factors, for example people may stereotype against an individual like John because he is older. The anti-discriminatory practice benefits John because it means that he doesn’t have to worry about being discriminated against. The anti-discriminatory practice makes sure that an individual like John doesn’t suffer from discrimination which means that his physical and psychological needs are not being ignored as discrimination leads to stress which coul d make his dementia worse. The care worker benefits from this because it means that there is less risk of John’s health deteriorating. Holistic approach- This would be considering all of a person’s needs and providing opportunities for the needs to be met. This includes physical, intellectual, emotional and social needs. Even though Amina has enough physical needs, this should not be the only thing that is being paid attention to. Perhaps her social well-being should also be acknowledged , this can be done by social workers suggesting things to her such as clubs where she can be involved in playing chess with her peers every once or twice a week. This would benefit Amina because it will mean that her mind will work better for a reasonable amount of time and it means that not only one part of her whole self is being considered. This will make the care worker feel as if they are doing their job properly because providing care for Aminas PIES means taking care of her as a whole. Working in partnersh ip- This would be different health and social care agencies working together. Sharing good practice contributes to the support of vulnerable individuals. For example, when it comes to supporting John, the social worker and the doctor need to work together in order to share ideas  and suggestions regarding John’s health support plan. This benefits John because many people working together to provide care for him means that there will be more options for him since everyone has a say and there are more suggestions for him. This benefits the care worker because they are not working on their own, they have others to help them out and share each other’s ideas, that some people on their own wouldn’t have been able to put together. A multi-disciplinary/inter-agency approach- This is different professions and services co-operating so that certain problems are avoided when planning support. Different options can be considered and resources can be offered to be included in the support plan in order for things to run smoothly for individuals like John, they may arrange to refer him to local authorities and various organisations such as age concern in order for him to receive the best support. This also means that he will never run short of anything or people around him. This will provide a better outcome coming from the care workers as their job is made simpler because a well organised multi-disciplinary team can help avoid duplication of roles and conflicts of responsibilities between the different agencies, support plan manager and John himself. Confidentiality- This means that an individual has a right to privacy and control over their personal details. if the individual has trusted you enough for them to reveal their information, it is important to keep information provided by the individual confidential, it is also legal requirement. Sometimes this information needs to be passed on to another professional in John’s case, his doctor may need to pass on some information to his duty social worker but this must not be done unbeknownst to him. This benefits John because it means that sometimes he can let all of his thoughts out in confidence to somebody that he trusts and can feel as if a weight has been lifted of his shoulders this is because sometimes it is good to talk to someone about how you are feeling as it will help his emotional needs. This benefits the care worker because John opening up to them may make it easier for them to help him, advise him and hear his cry for help without having to wonder what he is really thinking. Fulfilling responsibilities- Care workers must follow the policies and procedures of the place in which they are employed and they must take full responsibility because they signed a contract. By doing this, they are safeguarding individuals like John who are in their care and are being good role models. This will also ensure that  people like John feel like they are actually being heard and that they are not alone and their needs are being fully met. This also benefits the care workers themselves because if John is satisfied then that gives them the heads up that they are meeting his needs and that they didn’t come into the job to be unhelpful and a disappointment.

Jetblue Swot Analysis Essays

Jetblue Swot Analysis Essays Jetblue Swot Analysis Paper Jetblue Swot Analysis Paper JetBlue Airways SWOT Analysis Strengths Extra Space- JetBlue has many strengths including more comfortable seating. They offer seating with more leg room some seats have 34 inches between the seats, while taller men and women who need the extra leg room can have seats with 38 inches. This is an extra feature that JetBlue offers to their customers. Advanced Technology and Entertainment-They also offer exciting entertainment. The entertainment includes XM Radio which includes over 100 channels at every seat and it is free. Also there is a TV at every seat with at least 36 Direct TV channels. JetBlue also offers movies and free wireless internet. Unique Services in the Airline Industry-When it comes to customer service JetBlue goes above and beyond other major airlines. They offer free unlimited snacks to everyone on the plane, and they are snacks that are name brand. For example, they offer Dunkin Donuts coffee and snacks. Newer Fleet compared to others- JetBlue also commands a newer fleet compared to the older more established low-cost airlines. This is an advantage for them because maintaining a newer fleet is less expensive than maintaining an older one. Weaknesses Gradual Global and Domestic Expansion-Another weakness is that JetBlue continues to expand, but not at a rapid rate. They only offer flights to 61 cities in the United States and some other countries. Global expansion is also taking place, but at a much slower rate. This is a disadvantage because direct flights save people time and money. Negative Press- Negative press that JetBlue has received lately is also a weakness. In May of 2010, a JetBlue pilot threatened to harm himself just hours prior to takeoff. In August of 2010, flight attendant Steven Slater argued with a passenger, grabbed a beer from the plane, and slid down the emergency exit. In February 2007, passengers on JetBlue 751 were stranded for 8 hours on the tarmac. This sort of press news serves to build a negative perspective of JetBlue that goes against the type of image they are trying to build. Stock and Volume Decline- When JetBlue started there was not stock for the first few years. From 2003 it began to decline in price. It began to rise in volume, but not in the price. Since 2007 it has been declining both in price and volume. Opportunities Low Fare air cost- JetBlue offers low prices on airfare compared to other airlines. Low cost will allow them to continue expanding. As the economy seems to be declining consumers continue to search for the lowest prices on their airfare. In 2009 JetBlue Airlines won an award for the top low cost airline for customer satisfaction by J. D. Power and Associates (http://jetblue. com). Direct Flights-Introduction of more direct flights could gain JetBlue a competitive advantage. While they offer services to Houston and Las Vegas, they do not offer a flight (direct or indirect) from Houston to Las Vegas. Expanding on their existing services would allow for them to gain a bigger customer base. Partnership with Established Airlines- JetBlue has four major airline partners, which are an advantage when it comes to marketing. Customers know, Lufthansa, South African Airways, Air Linqus, Cape Air and trust them. To have them as partners this helps JetBlue to get know around several different parts of the world. Threats Price of Fuel-One threat that JetBlue Airways faces along with many other airlines is the constant change in prices of fuel. The price of fuel is a threat because the airlines can not control the price. Many different things affect the prices of fuel like Mother Nature, and the price of oil going up. Today in the Houston area regular fuel prices are about 2. 50 a gallon, but a couple years ago the prices sky rocketed over 3 dollars a gallon, and this is an important factor when determining prices of an airline ticket. Small part of Airline Industry Southwest Airlines is also a threat they make up 13. 8% of the United States Market Share, compared to JetBlue Airways that makes up 4. 3%. (transtat. bts. gov/) Southwest flights cover more areas and have flights in many more cities. They have been in business since 1971 so they are not a new company. Southwest has a name that is very well known all over the United States. Fairly New Firm-A threat of JetBlue is that the company has only been in business since 1999. Compared to Southwest’s 39 ears in business to JetBlue’s 11 this is a weakness because they have not been in business as long and their name is not as established as other larger airline companies. References: www. transtat. bts. gov/ www. southwest. com http://jetblue. com foxnews. com/us/2010/09/15/hundreds-pilots-treated-drug-abuse-psychiatric-disorders-review-finds/? test=latestnews http://articles. sun-sentinel. com/2010-09-14/news/sfl-jetblue-flight-attendant-091410-link_1_attendants-jetblue-airways-aircraft http://articles. cnn. com/2007-02-15/travel/passengers. stranded_1_jetblue-flights-passengers-flight-attendants? _s=PM:TRAVEL