Strategic Implications of a Swot Analysis

Name: – Nana Kesewaa Dankwa Index Number:-PGDBA/PM/022/0912 EVALUATE THE STRATEGIC IMPLICATIONS OF THE SWOT ANALYSIS MODEL OF AN ORGANIZATION OF YOUR CHOICE. Introduction: Strength, Weaknesses, Opportunities and Threats (SWOT) Analysis is an important device for audit and analysis of the overall strategic position of an organisation and its environment. It aims to elicit tactics which will generate an organisation specific operational model that will best align an organization’s resources and capabilities to the requirements of the environment in which the firm operates (www. anagementstudyguide. com). Therefore, for any organisation to survive and achieve its mandate, it needs to strategically and competently undertake a SWOT analysis of its environment to fashion out activities which will enable it pursue and achieve its mission and vision. The Internal Audit Agency The organisation selected for this assignment is the Internal Audit Agency (IAA). The IAA was establish ed by the Internal Audit Agency Act 2003 (Act 658).The Agency’s mission is to exercise oversight responsibility over internal audit practice in the public service by setting standards, providing quality assurance and supporting capacity building for good corporate governance, effective risk management and controls through highly skilled and motivated workforce. Its vision is to be a Centre of Excellence in Africa in promoting best practices in internal auditing. The strategies adopted by the Agency to achieve its set objectives include; 1.Effectively promoting internal audit practice in Ministries, Departments and Agencies (MDAs) and Metropolitan, Municipal and District Assemblies (MMDAs) 2. Increasing public access to information on internal audit activities 3. Creating a congenial environment for high performance work in the Internal Audit Agency 4. Improving good governance and accountability in MDAs and MMDAs SWOT Analysis Model of the Internal Audit Agency StrengthsWeakn essesOpportunitiesThreats Congenial relationship between Board, management and staffConducive work environment Approved Scheme of ServiceLow morale of staff due to improper placement Support of the Presidency Legal backing for IAA work Independent Judiciary Good relationship with central management agencies (CMAs)Lack of continuous political commitment Poaching of internal audit skills by other institutions. High quality of staff (competence and qualifications) Proactive Leadership Supportive Board Youthful and energetic staff Cordial working relationship Good corporate imageInadequate training for staffInadequate office accommodation Inadequate Staff numbers Govt committed to developing internal audit function Appreciable number of qualified personnel available in Ghana Goodwill of suppliers and service providers International recognition Availability of curricula for training internal auditors in tertiary institutions. Poaching of key staff from IAA Publicity on negative activitie s by staff of Internal Audit Units (IAUs) The perception that corrupt practices are â€Å"normal† Misconception of the role of IAUs.INTRANET – facilitates communication within IAA INTERNET – facilitates communication of IAA with the external world Availability of ICT Tools Availability of a websiteHigh downtime for office equipment. Non-availability of electronic recording equipment Inadequate & outdated ICT equipmentPotential to Network with all MDAs and MMDAs. Emerging technologies to facilitate conduct of internal audit functions (e. g. Audit Software) Implementation of GIFMISComputer Viruses & FraudsPoor ICT infrastructure and geographical spread of MDAs and MMDAs Frequent power outages. Legal mandate by an Act of Parliament, Act 658 Availability of conditions of serviceLack of enforcement powers. High demand by MDAs and MMDAs to get services of internal audit Legislation in areas such as labour, compensation and health and safety Non-transmittal of IAA Annu al Report to Parliament Inability to enforce prosecution of liable public service staff Inadequate authority to enforce implementation of audit recommendationsStrategic Implications of the SWOT Analysis model of the Internal Audit Agency The Internal Audit Agency’s SWOT Analysis model was done to be able assist the AGENCY ACHIEVE ITS OBJECTIVES . it is legally mandated to achieve its Now the strategies of the agency were drawn out the swoty analysis done the agency drew all its strengths The strategies of the IAA have been formulated to assist the organisation achieve its mission and vision. These strategies have been designed taking cognisance of the objectives defined for the Agency in Act 658.The SWOT analyses undertaken by the IAA adequately scan the Agency’s environment and have appropriately ascribed both external and internal environmental issues. The Agency’s SWOT model has captured detailed internal and external environmental issues which would place th e Agency in a proper position to adequately pursue and achieve its goal and objectives with minimal adversity and a well prepared system as it has anticipated all the positive and negative internal and external issues which could respectively support or derail its efforts towards achieving its objectives.However, the Agency’s SWOT model is highly subjective as these strengths, weaknesses, opportunities and threats are based massively on the perceptions of the staff undertaking the exercise. The methods of identifying these environmental issues are not scientific as the Agency failed to provide any basis to that effect in their strategic plan for 2011- 2015. Conclusion SWOT analysis is a powerful tool for the systematic analysis of internal and external environments of an organization. It aids in effectively identifying problems and drawing lines of future actions to eliminate or ameliorate these problems.

Sex Industry

The term sex industry refers to the people and organizations that provide sexual products, services, or performances in exchange for monetary compensation. The term encompasses a variety of enterprises, including print, video, and Internet pornography, prostitution, phone sex operations, sex shops, massage parlors, and strip clubs. Those employed in the sex industry are typically known as sex workers and might include street prostitutes, call girls, escorts, strippers, exotic dancers, phone sex operators, brothel workers, erotic masseuses, and actors/actresses in pornographic films.The sex industry also includes the managers, staff, owners, producers, directors, photographers, pimps, madams, businesses, organizations, and enterprises that provide the infrastructure and support necessary to this multi-billion-dollar industry. As a male my outlook on the sex industry will be much different than if I were a female, due to the profession or the lack there of, being 80% female according t o The Spot Light on the Sex Industry by Patrick McDonald.In today’s society it is still considered immoral and illegal in most places to participate in the sex trade, although it has been around for hundreds of years. Contrary to the ugly stereotypes of prostitutes as fallen women, dope addicts, or disease carriers,* sex workers are women at work supporting children as single parents, trying to save money to go to school, surviving economically in a job market that underpays women at every economic level.Because of the nature of the sex industry, in which many enterprises are illegal or only semi- legitimate and in which much earnings and activity goes unreported, estimates of the scope of the industry are necessarily flawed. Nonetheless, all available data suggest that the sex industry plays a very significant role in the U. S. economy, as in other countries. Since the rise of video recording technology and home videocassette players in the early 1980s, the consumption of ha rd-core pornographic videos in the United States has increased dramatically.A federal study in the 1970s estimated that the total value of hard-core porn in the United States was under $10 million; by 1996 estimates indicated Americans were spending more than $8 billion per year on pornographic videos and magazines, sex shows, peep shows, and sex toys (Schlosser 1997). This figure included 665 million hardcore video rentals, $150 million spent on pay-per-view adult movies, and $175 million on pornographic movies viewed in hotel rooms.

Different international Human Resource (HR) professional organisations Essay

Different international Human Resource (HR) professional organisations all over the world - Essay Example According to the research findings a suitable career planning process has been conducted with a purpose to select an appropriate HR Professional Organization in order to take my career in the right path. The career planning process has been studied based on Noe’s model. In the career planning process, when the researcher was in the step of self-assessment and reality check, he has recognised that he is in the ‘Exploration Stage’ of career development where the researcher is keen to seek information about jobs, careers and occupations from co-workers, friends, family members along with the experienced person in the HR field and it can assist me for pursuing the needed education or training. The researcher’s short-term goal is to gain more experience in the field of Human Resource Management in order to be effective and efficient in my near future. Similarly, the paper’s long-term goal, when the researcher enters the ‘Establishment Stage’, to be a leading HR manager in a reputed organisation which would provide me a path to attain sustainable growth. In this study, it was found that all the organisations considered have a few benefits and lacunas as well. However, SHRM can be considered as one of the best organisations for HR Professionals in order to provide opportunities for achievement, encouragement for development, and information about career opportunities. Consequently, the researcher prefers to join The Society for Human Resource Management (SHRM) as the researcher found that it can assist me in order to achieve my career objectives. Background I am presently working in the Dubai Chamber of Commerce associated with HR department. I primarily look after the HR issues under the supervision of my mentor. My key responsibility is to manage the various HR issues in order to take the organisation in the path of sustainable growth and development. Subsequently, it can be stated that I am in the ‘Exploration St age’ and I intend to grow at sustainable rate in my near future that can be regarded as an ‘Establishment Stage’. This stage can provide me a place in an organisation which can assist me to make my independent contribution for the work. It often endow with a path to establish a desirable lifestyle along with the financial success (Noe, 2010). Self-Assessment and Reality Check Career development is considered as one of the important aspects for an organisation in order to create and sustain a continuous learning environment. It offers a process through which employee’s improvement has been conducted by a series of stages. Each and every stage is dealing with different developmental tasks, relationship and activities. In the same way, I am currently associated with the ‘Exploration Stage’. At this point, it is measured to be important for me to pursue the needed education or training in order to achieve my career objectives and goals (Noe, 2010) . The composition of different generation creates an appropriate workforce for an employee. With this concern there are mainly four different types of generations that are identified in the

Schindler's List Movie Review Example | Topics and Well Written Essays - 500 words

Schindler's List - Movie Review Example Events of the film are developed through the character of Oskar Schindler, a German businessman. From the beginning, Schindler is presented as a money making man who support Nazi Party and acts indifferent towards the afflictions of Jewish people. The event of Operation Reinhard in Krakow under the control of Amon Goeth affects Schindle’s mind deeply. As a result of this many Jews were transformed to force Labor camps, others were killed or shipped away. Killing of Jewish people in Nazi camps haunted Schindler’s mind and his mind undergoes some changes. He decided to save Jewish people through employing his company. Through his relationship with Amon Goeth, Schindler secretly recruits Jews and saves men, women, and children from death. The film keeps its difference from other war movies through its fact-based images. Its realistic presentation, especially the murder scenes force the viewers to the world of pity and fear. As Yosefa Loshitzky comments; â€Å"Schindlerâ⠂¬â„¢s List was evaluated in conjunction with only a certain type of image-a fact-based one that differed from earlier Speilberg productions† (Loshitzky, 27). The film makes available the realistic picture of human lust, greed, envy, anger, helplessness, and empathy and love.

Profit implications of customer loyalty, market segments, market share Research Paper

Profit implications of customer loyalty, market segments, market share and potential market for Sony - Research Paper Example This essay entails the implications of profits to the market variables and specifically draws comparisons on Apple Company and Sony Company (Capon, & Hulbert, 2007:60). Apple company inc. wins over its close competitors by trying different strategies that seek to lure customers into the company’s loyalty team. Some of the biggest strategies that Apple endures on are product innovative, aimed at producing the best gadgets that the customer may desire in the technological world. Apple Company outlines the customers who may make a given purchase at a given price (Lamb, et al 2009:45). The company further establishes the possibility that demographic variables will act in favor of its products. For example, Apple Company designs its products to attract the high-end market with the best products possible. Most of The Apple’s product prices squarely revolve around the market skimming technique. Therefore, its prices are relatively high to meet the cost of innovation, and the upper class consumers. During the product lifecycle, Apple reduces prices to meet the demand of other consumers down the purchase module (Treacy, 2005:70). The company defines the features that customers seek in their products. Under such circumstances, the company documents on the various technological improvements that customers may be seeking in their products. Initially, Apple was the first company to introduce iPads, tablets, and iPhones in the Technological market. The technology attracted buyers to make purchases for products served the purposes of phones and computers (Aaker & Mcloughlin, 2010:68). Therefore, the company associates itself with the best technological innovations in the mobile industry not forgetting the fact that, its gadgets support other features, for example, iTunes, voice recognition, high levels of security measures, and grid directions (Lamb,

Miscommunication within a hotel hierarchy Research Paper

Miscommunication within a hotel hierarchy - Research Paper Example The management operations with reference to an organization involve employee relationship, facilities management, public relations, efficient utilization of resources, accounting and finance as well marketing and customer relationship. Efficient communication at all levels is important for the successful operation of a company. The communication in general parlance within the hospitality industry, especially in hotels is mostly customer-centric or customer oriented because the organization needs to be in constant touch with the customers, unlike other industries where the customers are usually dealt with by sales and service departments. Therefore, the customer relationship is the central theme, and all the administrative and management functions are focused on personalized service to the customers aiming customer satisfaction. It is very important to identify the areas where there are chances for miscommunications for taking corrective measures to improve the operational efficiency of the management with a view to improving the management operations and the level of customer satisfaction. The customer profile is varied on account of various factors which include cultural differences, nationalities, languages spoken and economic differentials to name a few which could act as barriers to communication or lead to miscommunication or misinterpretation. Also, the type of customer and reasons for their stay could be classified under several categories such as business, tourism, government service, etc.local, international, personal, official and so on. The duration of stay varies according to the type of customers and purpose and the type of service varies with the duration of the stay also. There are individuals and corporate companies as customers. The business in respect of corporate compani

Knowledge and asset management Essay Example | Topics and Well Written Essays - 1500 words

Knowledge and asset management - Essay Example Finally, the report gives how the report can be of help to other companies. (Han 2003) Change is inevitable in any organization. How an organization treats its stake holders, will define its success or failure in implementing any change. An organization needs to define who a stakeholder is and influence the stakeholder has in order to handle them and to have their support in the implementation process. It is worth to note that no stakeholder should be ignored. This is a case study of Seven Seas Technology (Drucker 1974). Seven Seas Technology is an international company dealing with ICT. The company operates globally with most interest in Africa market as the market for technology is high. The company deals with technology solutions for large companies and government agencies. In the recent past, the company has won in tenders with multinationals and governments in Africa. Currently the company is in a contract with the Zambian government to install a sea cable in the country. The company was also in a multi billion contract with the Nigerian government where it was involved in networking government ministries and other government agencies. The company also secured a contract with Vodafone where it developed a system to provide computing services to its customers in the entire world. So what is the real secret behind this accomplishment story? Seven Seas were previously referred to as Dataset Technology where it had a narrow scope of business. The company only focused on East African market. The company wanted to have a wider scope to tap the adaptation of technology in the whole of Africa. The company’s top management then thought it was good to rebrand the company and increase their capital in order for the company to operate in whole of Africa. Seven seas had to identify its stakeholders and develop new ways to make sure they

The Criminalization of Drug Use Essay Example | Topics and Well Written Essays - 1000 words

The Criminalization of Drug Use - Essay Example Husak's background is in the philosophy of law. He wants to examine the reasons why drug use is criminalized and why society attaches such high punitive measures to it. He believes that criminalization is counterproductive and that we should move on from it towards something more equitable. He feels that it provides no real benefit and in fact produces harm. He asks a number of important questions in the course of the article and examines the nature of the debate. In the end, he concludes that drug use should not be criminalized and that drug users should be left to their own devices unless they commit a serious crime. Incarceration only makes their problems worse while costing society massive amounts of money. The author's thinking on this subject is logical and reasonable. He breaks down the debate and examines the premises that both sides use to make their point. Importantly, he suggests that those who support the status quo should have to present evidence that it is working. The burden is not merely on those who oppose the current laws. The author tries to understand why alcohol and tobacco are not banned, while marijuana is, and concludes that there is a dissonance in the current policy. Only the fact that alcohol and tobacco are backed by big businesses prevents them from being banned based on the same logic as the criminalization of marijuana. He explores a number of gaps in the reasoning of those who support the continued criminalization of drugs. He focuses on the issue of justice, which is an important foundation for all law. He explains how this idea can be lost in a swirling debate based on a cost-benefit analysis: â€Å"Considerations of justice will probably seem unimportant if we are fixated on objectives. Justice should not be conceptualized as a goal our policies should try to achieve, but as a constraint that limits what we are allowed to do in pursuing these objectives. In other words, justice rules out some strategies that we otherwise woul d be permitted to adopt in trying to attain our ends† (505). Husak does not spend much time exploring flaws in his argument. His argument is more or less sound, although his conclusion is a little too strongly worded. The idea of mental health courts is a good one. Most proponents of criminalizing drugs would argue that drugs are remarkably dangerous and cause harm. They are highly addictive and therefore cause a great deal of crime. They are not something we want more of; they are something we want less of. These ideas are absent from Husak's article. Ideally, the author would have spent more time discussing drug courts. He does say in his conclusion: Drug courts impress both conservatives and liberals. Admittedly, these courts represent an improvement over traditional criminal courts; most drug users would prefer treatment to incarceration. But this concession provides faint praise for the drug court movement. Virtually anything is preferable to incarceration (513). He then concludes by saying that drugs should be legalized and there should be no requirement to go to a drug court. Of course, he is entitled to this opinion, but it would have been better to spend more time on this issue. These courts represent an effective middle ground in this polarizing debate. They have proven to be fairly successful in reducing crime rates and getting people sober. There can be little doubt that drug use leads to additional criminal behavior—

Existentialism in Demian and Crime and Punishment Essay Example for Free

Existentialism in Demian and Crime and Punishment Essay Existentialism is fairly common in literature, despite being a relatively new school of thought, and both Demian and Crime and Punishment show existentialist traits. This gives each book not just a philosophy, but also a certain feeling and mindset. Existentialism starts that with the idea that existence precedes essence, or purpose. We come into this world without a purpose, and we simply exist. Our task is to find a purpose. The world around us is an alien chaos, a circus that we stumble through, trying to find a meaning for our life. In Demian, it is clear that Sinclair does not know his purpose. His struggle is to find out what it is. Jean-Paul Sartre says, Life has no meaning a priori? its up to you to give it a meaning. Hesse declares that [e]ach man had only one genuine vocation? to find the way to himself?. His task was to discover his own destiny (Hesse, 132). It is clear, then, that we come into the world with nothing, no purpose at all. The only genuine task we have is to figure out what we are going to do here. According to Existentialism, no one can find it for you, and, similarly, no doctrine or philosophy can find it for you. Sinclair learns these same lessons. Demian pulls Sinclair away from mainstream religion early in the story, saying that the division of good and evil has no real meaning. Later, Pistorius tries to teach Sinclair about myriad past religions, but Sinclair rejects him, feeling that he should try to come up with something original instead. Throughout the story, Sinclair engages in different mentor-pupil relationships (like his relationships with Demian and Pistorius) but eventually he shrugs those off, taking his friends wisdom with him and facing the world alone. That is what everyone must do, eventually? face the world alone. And alone is exactly how we feel, as we stumble through this circus of a world. Sinclair spends most of his time not just feeling but also being by himself, adrift. When he leaves his family and his sisters, it does not affect him much, if at all, he is so isolated. He connects only with a precious few people, and never for very long. He somehow distances himself from his peers. Even when he was partying and drinking a lot, he found a way to separate himself from them. In that case, it was the role of sex in his life. Demian is a story about one mans journey. The reader never really learns the story of any other character, not even Demian himself, who remains something of an enigma to the very end. This puts the story in an existentialist mindset. Sinclair is drifting through a swirling, gray mass of humanity. Alone is also how we must act. Jean-Paul Sartre says, It is only in our decisions that we are important, and, We must act out passions before we can feel it. This pretty closely mirrors the sentiment presented when Pistorius says, [Y]ou cant consider prohibited anything that the soul desires (Hesse, 116). It is only when we make our own decisions and act for ourselves that what we do has meaning. Hesse puts the existentialist framework to work for him by using it to highlight the need for independence and spiritual self-reliance. Dostoyevsky, on the other hand, uses the mindset to facilitate Raskolnikovs downward mental spiral, highlight his aloofness, and pull the story along. The world of St. Petersburg is, without a doubt, a strange and hostile place for Raskolnikov. He stumbles along and things constantly happen around him. He repeatedly wakes up with people in his room. He sees things in the street, such as the drunken rape victim early in the story, or a prone Marmeladov, that cause him to lose his cool. More and more, he finds himself doing crazy things without regard for logic or even common sense. People in this world confound him. He has no idea what they are up to, and he is constantly paranoid that people are plotting against him. His guilty, delirious inner world combines with the crazy, chaotic outer world to make Raskolnikov into a raging, feverish, maniac. He is not just any raging, feverish, maniac, though. He is an aloof raging, feverish, maniac. He considers himself better than those around him, and his superior mentality drives his antisocial behavior. His antisocial behavior, in turn, gives the character and story a feeling of being alone. Not only is the world crazy, but also Raskolnikov is separated from it and everyone in it, at least until the very end of the book. He is isolated, so much so that at times he can feel it clearly with every fiber of his being that he could never again address these people (Dostoyevsky, 122). Finally, Dostoyevsky uses this chaotic world to drive his story along. Things are constantly happening by coincidence, and Dostoyevsky moves the plot forwards at a dizzying pace, forcing Raskolnikov to act. It is fantastic that Raskolnikov should happen upon Marmeladov soon after he is injured, and that Raskolnikov should overhear people discussing the very same murder that is on his mind, and that someone should eavesdrop on him and hear his confession. The frenzied plot makes it much easier for both Raskolnikov and the reader to slip into a mania, which is surely Dostoyevskys aim. The philosophy of existentialism, too, plays a part in Crime and Punishment. Sartre says that the only true goal of our lives is that which we set for ourselves. Raskolnikov, through the main portion of the story, has no clear goal. He wavers between wanting to turn himself in and trying to avoid suspicion. Sartre says, Man can will nothing unless he has first understood that [he has] no other aim than the one he sets himself, and it is clear that Raskolnikovs will is pretty much useless. He can effect no real change in either himself or in his surroundings until he finally picks a goal and follows through with it. His personal development is completely halted during his entire spell of indecision. Only in the epilogue do we see him begin to change, begin to forsake his philosophy of the superman, find happiness, and fall in love. The philosophy of existentialism was around long before anyone gave a name to it, as is evidenced by Dostoyevskys St. Petersburg, the perfect example of an existentialist world. Both Dostoyevsky and Hesse use existentialist ideas help them express their points. Andrew Holbrook, 2006.

Ethical hunting Essay Example for Free

Ethical hunting Essay Charles Dickens once said, â€Å"There is a passion for hunting something deeply implanted in the human breast. † I agree with this quote. Hunting is very exciting and fun. However, many disagree with me. No one rides the fence though. You either think that hunting is good or that hunting is bad. What do you believe? Do you think hunting is positive or negative? I believe hunting is good because it helps feed those in need, it helps control the population of wild animals, and it helps farmers who may have animals on their land they want to get rid of. A lot of people look at hunting and think of all the gruesome things we are going to do to Bambi. They never stop to think about what the hunter is doing with the game. Hunters aren’t just killing animals for fun, they use the meat to either eat or donate it. Several hunters give their game to people in need. They donate their meat to homeless shelters or food banks for less fortunate people that might not be able to afford to put enough food on the table. That way the people in need will be able to have a little bit extra on their plate. Hunting also helps control the population of wild animals. You can only hunt during a certain period of time during the year so that the animals are able to reproduce and won’t become extinct. You are also limited to the amount of game you can get. That way it won’t become a chaotic free-for-all and protects the animals from being wiped out. However, if hunting wasn’t legal, the population of wild animals would skyrocket. This would cause a boost in the already high number of car crashes due to animals, such as deer standing in the middle of the road. According to State Farm, an estimated 1. 5 million vehicles collide with deer in the United States. This caused over $1. 1 billion in property damage. These crashes also caused several injuries and deaths. Hunters must also pay to get their hunting license. The money they spend for their licenses go back to the conservation of the environment. Finally, hunting also gets rid of unwanted pests. Several animals annoy farmers and other land owners by messing with the farmer’s crops. Animals will go through the fields and eat the crops that the farmers can go out of business because the crops aren’t plentiful or good enough. For this reason we need hunters because farmers wouldn’t be able to succeed and all of us would suffer because the less crops coming into the stores, the more money the stores are going to ask for the customers to pay for the product. So actually vegetarians depend on hunters. Most vegetarians buy their vegetables from local stores. Hunters get rid of the animals that would ruin the food vegetarians would buy. Many people think hunting is wrong simply because they don’t look at the benefits that come with hunting. Hunting has many benefits including feeding others, controlling wildlife population, and helping farmers get rid of unwanted pests. For most hunters, the reward isn’t killing animals, it’s knowing they helped people that may not be able to survive or succeed without them. That’s what boosts my passion to hunt.

Effects of humor in advertising

Effects of humor in advertising Humor in advertising is like a gun in the hands of a child. You have to know how to use it. Otherwise, it can blow up on you. (Miller, 1992) According to Marc G. Weinberger and Charles S. Gulas (1992), Humor is by no means a guarantee of better ads, but its effect can be enhanced with careful consideration of the objectives According to Fugate D. (1998), Advertising humor refers primarily to the ability of audiences to respond positively when one or others are portrayed in a playful manner. Employ of humor in advertising propose that as much as 30.2% of prime time television advertising is planned to be humorous (Weinberger and Spotts 1989). Numorous researches conducted by others has also indicated similar high (or still higher) levels of practice of humor in television ads (Kelly and Solomon 1975; Markiewicz 1972; Speck 1987) and in radio (Weinberger and Campbell 1991).whereas the use of humor is high, the effectiveness of humor as a interactions device remains doubtful. In attempts to describe its impact, humor has confirmed to be extremely indefinable. This lack of information has led advertising managers and researchers similar to both honor and criticize the usefulness of humor in advertising as explained in the opening quotes. The truth is that humor is a difficult theme that has been experimentally deliberate by advertisers in numerous dozen studies over the past few years. Humor is a diverse idea that is affected by a wide range of factors. As an outcome of the many contingencies forced by preferred aim, style of humor, medium, placement and viewers , generalizations about the effect of humor are filled with pitfalls (Stewart-Hunter 1985). However the open question of humors usefulness in advertising is unanswerable, we can bring together the accounts of humor research in the perspective of suitable constraints to increase insights about its belongings. For that reason, the more suitable questions to ask are: 1) What communications objectives are mainly expected to be accomplished through the utilization of humor?; 2) What communication factors are likely to influence the result?; 3) For what audience is humor most suitable?; and 4) What product factors advise the use or non-use of a humorous approach? The intention of this paper then is to analytically observe the research that has been conducted to increase insight into the belongings of humor with respect to these questions.The extensive use of humor, attached with the unsettled questi ons regarding it, has drawn the attention of several communication researchers. In a commonly cited analysis of the early literature in the field, Sternthal and Craig (1973) drew some uncertain conclusions about the use of humor on a number of communications objectives. These conclusions must be viewed as uncertain because, although based on a thorough analysis of the existing literature in 1973, this literature base was fairly small and consisted about completely of non-advertising studies as there was merely slight previous work in advertising to review. In the years since the Sternthal and Craig work, humor has established widespread extra analysis in over 30 studies that have appeared in the marketing literature, and a vast many more studies that have appeared in the literature streams of education, communication and psychology. This paper has the relevant aspects of this literature in order to modernize and broaden on the Sternthal and Craig work. Thus, the design to be followe d will be to observe the result of humor as it applies to a variety of communications objectives and then to broaden on this work by including implementation, placement, audience, and product factors that have come to light in the past few years. The nature of the communication objective plays a main role in the suitability of the use of humor. Sternthal and Craig (1973) scheduled advertising objectives and the impact of humor on each of these objectives. Revisited after few years of prevailing research some of these conclusions remain logical, while others come out to be in need of modifications. Humor and Attention Studies have revealed that 94% of advertising practitioners see humor as an useful way to increase attention. Moreover, 55% of advertising research executives find humor to be better to non-humor in gaining attention (Madden and Weinberger 1984). Whereas the special views of advertising executives should not be equated with accurate hypothesis testing, these views do mirror a knowledge base built on years of day to day understanding with proper research outcome. Furthermore in the case of attention, these practitioner views find to be well supported by the available experimental proof. inside studies of real magazine ads (Madden and Weinberger 1982), television ads (Stewart and Furse 1986), and radio ads (Weinberger and Campbell 1991) in average industry ad testing situations, humor has been found to have a positive effect on attention . Likewise, this attention effect has also been verified in the laboratory. In a detailed test of attention effects in the adverti sing field, Speck (1987) compared humorous ads with non-humorous controls on four attention measures: early attention, constant attention, predictable attention and on the whole attention. He found humorous ads to do better than non-humorous ads on each of the attention measures. The attention attracting capability of humor has also been verified in education research (Powell and Andresen 1985; Zillmann et al. 1980). In a review of the education literature, Bryant and Zillmann (1989) conclude that humor has a positive effect on attention, the advisory attitude taken by Bryant and Zillmann is suitable for all the humor attention studies. While the outcome seem to point out a positive impact on attention, and in common the past few years of research mainly supports the conclusion drawn by Sternthal and Craig (1973) , future researchers should be attentive that all humor is not shaped equal. Associated humor, that is, humor directly associated to the product or problem being promoted, appears to be more thriving than unassociated humor (Duncan 1979; Lull 1940; Madden 1982). In detail, controlling for the associated factor makes the result of the investigational studies in advertising undeniable in their support for a positive effect of humor on attention. This explains that the mere inclusion of canned humor into a given ad is not likely to have the same impact on attention as the use of a more incorporated humor cure. Humor and Understanding The literature is assorted on the outcome that humor has on understanding. In a study of 1000 broadcast commercials, Stewart and Furse (1986) found humorous substance to enhance the understanding of an ad. Other studies have found alike positive outcomes (Duncan, Nelson and Frontczak 1984; Weinberger and Campbell 1991; Zhang and Zinkhan 1991). On the other hand, these studies distinguish sharply with the outcomes of other advertising researchers who have found a negative association between humor and understanding (Cantor and Venus 1980; Gelb and Zinkhan 1986; Lammers et al. 1983; Sutherland and Middleton 1983). This negative outlook of the effect of humor on understanding is shared by the group of research executives (64%) at U.S. ad agencies. While findings indeed fail to determine the true effect of humor on understanding, they do call into question the reality of a global negative effect hypothesized by Sternthal and Craig (1973). It is important to look f or factors that may sort out these findings. To this extent, it appears that some other factors seem to explain much of the lack of conformity in the studies. First, there is a lack of a reliable definition of understanding among studies. Depending on the exact measure used, recall may be an signal of understanding or it may merely draw attention. More significantly, the measures engaged may have an impact on the outcomes found. Those studies that use several measures of understanding (Speck 1987; Weinberger and Campbell 1991) are more expected to discover positive or mixed positive effects on understanding than those studies that utilize solitary measures (Cantor and Venus 1980; Lammers et al. 1983), representing that a positive understanding effect may be missed by comparatively narrow measures. Further confirmation of the significance of measures is found in the work of Murphy and his colleagues (Murphy, Cunningham and Wilcox 1979). Their study of framework effects demonstrates t hat diverse measures of recall may create different recall outcomes. Secondly, humor styles may be an important determinant in understanding effects. In one study which directly compared the effects of various humor styles on understanding, Speck (1987) found major differences due to styles. His findings point out that some humorous ads do better, and some do worse than non-humorous ads on expressive and message understanding and that this differential act was attributable to humor styles. Comic wit was found to under perform non-humorous treatments while all other humor styles(i.e., satire, full comedy, sentimental humor and sentimental comedy) out performed the non-humor treatment. Lastly, the nature of product advertised appears to play a vital role in the impact of humor on understanding. This product factor is collected of two dichotomies, high involvement vs low involvement products. Those studies employing high involvement products (Speck 1987; Stewart and Furse 1986; Weinber ger and Campbell 1991; Zhang and Zinkhan 1991) in general indicate a positive effect of humor on understanding. On the other hand, studies employing low involvement products (Cantor and Venus 1980; Gelb and Zinkhan 1986) have found a negative effect of humor on understanding. we believe that these studies do present a thorough test of the association between humor and understanding that can present insight into the impact that humor may have on advertising understanding. An study of the related non-advertising studies shows eight studies that report a positive effect of humor on understanding and eleven studies that indicate a null or mixed effect. None of the non-advertising studies reports a negative effect of humor on understanding, which again challenges the conclusion drawn in 1973 by Sternthal and Craig. Of the education literature, possibly the strongest support for a positive relationship between humor and understanding appears in work conducted by Ziv (1988). This study ind icates that humor can drastically improve learning. Humor and influence Sternthal and Craig (1973) concluded that the interruption effect of humor may lead to influence. However, they note that the influential effect of humor is at paramount no superior than that of serious appeals. These conclusions seem to agree with the opinions of U.S. ad executives. Madden and Weinberger (1984) found that only 26% of these practitioners approved with a statement claiming humor to be more influential than non-humor. whereas U.S. advertising executives mainly agree with the conclusion of Sternthal and Craig (1973), this opinion is in sharp distinction to that of their British counterparts, 62% of whom found humor as more influential than non-humor and only 7% of whom were found to conflict with this claim (Weinberger and Spotts 1989). Audience Factors The majority of practitioners consider that humorous ads are best appropriate to a target audience composed of better educated younger males (Madden and Weinberger 1984). The advertising literature usually supports this faith. Quite a few studies have indicated an communication between gender and humor efficacy (Gorham and Christophel 1990; Lammers et al. 1983; Madden and Weinberger 1982; Stewart- Hunter 1985; Whipple and Courtney 1980,1981). The effect of gender may be moderately explained by obvious differences in humor admiration. In a review of the literature, Whipple and Courtney (1981) conclude that men appear to enjoy aggressive and sexual humor more than women do, and women emerge to have a better admiration for nonsensical humor. However, they warning that the results are not convincing and that these preferences may be shifting as society changes. Additional, the perception of the initiator of the humor may be an key mediator, as will be discussed. Contrary to the hold of the findings in marketing, research in education generally has not found major gender effects on humor response. Both in an broad educational experiment discussed earlier (Ziv 1988), and in other experiments (Davies and Apter 1980; Weaver, Zillmann and Bryant 1988; Zillmann et al. 1980), the positive effect of humor on learning was not found to be different by gender. The dichotomy of outcome of gender effects on humor raises some attention-grabbing issues. Humor is very closely attached into the culture, experiences, and points of suggestion that are shared between the humor creator and the humor receiver. For instance, research has recommended that the gender response to sexual humor is reversed when the creator of the humor is female (Gallivan 1991), and the individuality of the joke may persuade which audiences discover the joke funny (Gruner 1991). If this is certainly the case, then much of the distinction based on gender, and maybe race and age as well, may be explained by different perspectives of the creator of the humorous treatment and the receiver of that treatment. Thus, the shared point of view between the initiator of a humorous ad and the target of the ad is a potentially significant dominant variable in humor effectiveness. This problem has been largely ignored by researchers. In addition to gender, race, and age, other audience factors may impact the competence of humor and are worthy of thought. Humor is a common human practice exhibited by people of all cultures and throughout all of recorded history (Alden, Hoyer and Lee 1993). Though, the research that has examined humor in advertising cross-culturally indicates degree of difference in use of humor among countries, equally in humor types employed and in supreme levels of humor used (e.g. Alden, Hoyer and Lee 1993; Weinberger and Spotts 1989). Moreover, experimental proof indicates that people of diverse cultural backgrounds respond to humor in a different way. In an experi ment that compared Israeli Jews of Eastern and Western descent, Weller and his colleagues found significant differences in the admiration for ridiculous jokes between the two groups (Weller, Amitsour, and Pazzi 1976). They conceive that these differences are due to habits of thought and mental attitudes ingrained in cultural backgrounds. These findings entail that even when language differences are uninvolved, jokes may not be easily exchangeable among cultures. An additional audience factor of note includes audience and product relations such as prior brand attitude. Chattopadhyay and Basu (1989) indicate that humor has better positive effect, with regard to influence, for those audience members with a prior positive brand attitude. These and other audience factors should be reserved in mind in the blueprint of humorous ads and upcoming humor study.

Maya Angelou :: essays research papers

when Maya Angelou was a young woman -- "in the crisp days of my youth," she says -- she carried with her a secret conviction that she wouldn't live past the age of 28. Raped by her mother's boyfriend at 8 and a mother herself since she graduated from high school, she supported herself and her son, Guy, through a series of careers and buoyed by an implacable ambition to escape what might have been a half-lived, ground-down life of poverty and despair. "For it is hateful to be young, bright, ambitious and poor," Angelou observes. "The added insult is to be aware of one's poverty." In "Even the Stars Look Lonesome," her new collection of reflective autobiographical essays, Angelou gives no further explanation for her "profound belief" that she would die young. "I was thirty-six before I realized that I had lived years beyond my deadline and needed to revise my thinking about an early death," she recalls. "With that realization life waxed sweeter. Old acquaintances became friendships, and new clever acquaintances showed themselves more interesting. Old loves burdened with memories of disappointments and betrayals packed up and left town, leaving no forwarding address, and new loves came calling." Now 69, Angelou is the nearest thing America has to a sacred institution, a high priestess of culture and love in the tradition of such distaff luminaries (all of them, hitherto, white) as Isadora Duncan and Pearl S. Buck, with a bit of Eleanor Roosevelt and Aimà ©e Semple MacPherson thrown into the mix. "She was born poor and powerless in a land where/power is money and money is adored," the poet Angelou writes in tribute to another astonishing black woman of our time, Oprah Winfrey. "Born black in a land where might is white/and white is adored./Born female in a land where decisions are masculine/and masculinity controls." Angelou's lifelong effort to escape and expose the "national, racial and historical hallucinations" that have burdened black women in America and replace them with a shining exemplar of power, achievement and generosity of spirit is as miraculous as she says it is, even if one suspects that in "real life" Angelou must be a little hard to take. "I would have my ears filled with the world's music," she writes, "the grunts of hewers of wood, the cackle of old folks sitting in the last sunlight and the whir of busy bees in the early morning .

Police Brutality Essay -- Policeman Violence Rights Papers

Police Brutality Government policies reflect choices made among conflicting values and many different people, groups, and institutions influence policy decisions. Police brutality is influenced by many, such as our American political ideals of civil rights and liberties, the political process in terms of the media and our political institutions, one which the courts. CIVIL RIGHTS:Whats are out civil rights and liberties relating to the public policy issue of police brutality? Our civil rights and liberties are embedded in our constitution and state religion, freedom of speech, the rights to assemble peacefully and to petition the government, the right to bear arms, freedom of the press, the rights of the criminally accused, requirement of due process, and equal protection of the laws. Among these rights and liberties, we also have the right to not be inflicted any kind of cruel and unusual punishment. We as citizens of America have many rights and freedoms, of which we exercise everyday. The police are there to ensure us these rights and to protect harm to individuals or to society. However we as citizens tend to mistake police officers for robots who entail no hatred nor prejudices in other words society forgets that are also human. Human enough to feel many different feelings, emotions and attitudes towards many different issues or even people. This is not to say that every police officer would subject a citizen towards this negative attitude but current events and statistics show that the civil rights and liberties of Americans are being challenged everyday of the hands of â€Å"our protectors†, the police. Police brutality may occur violating the rights and liberties of any individual at any given time. How... ... WORK CITED CIVIL RIGHTS The Challenge of Democracy, Janda 5th Edition P.217 Beyond The Rodney King Story, Ogletree Northeastern University Press, 1995 Violence And the Police, William Westley, The mit press, 1970 Ebonye,†How TO STOP POLICE BRUTALITY†:HNS J. MASSAQUOI,V.46 JULY 1991 P.58-60 Essence,†Up Against The Wall Black Men and Cops†:LEs Payne;v.23 Nov.1992 p.72 Essence,†The Black and The Blues†, Jill Nelson; v.29 Sep 1985 p. 91-93 Jet,†NAACP’S Wade Henderson Testifies On Capitol Hill About Police Over reaction†: v.80 May 20,1991 p.32 THE MEDIA Washington Post, Bline Harden, June 14 1997 Washington Post,Frank G. Scifidi,March 16,1998 THE COURTS The Anarchical Society, Hedley bull, copyright 1997 Maclean’s, v.28 Dec 22,1997 Maclean’s, v.27 Dec 22 1997 The New York Times, Jan 1998, v147: p A18

Education important for girl Essay

Education of a child starts from the family and mother is the first teacher. But, the irony in India is that although the deity of education is a female i.e. Goddess Saraswati according to the Hinduism, innumerable number of women are illiterate. They are not remaining uneducated by their own wish but they are being forbidden from receiving education because of the patriarchal families in our society. Right from the early Vedic period people have been celebrating the birth of a son, but in those days daughters born into a family were not neglected and educated properly. However the scene was changed during the later Vedic Age and the daughters were considered as a social burden. Only the girls belonging to upper class families enjoyed the right of education and got proper nourishment. In medieval period the conditions deteriorated for the females and even in royal families, girls could not get the same status as the boys. In Muslim households they were taught at their homes while Hindu girls enjoyed the privilege of getting primary education along with the boys in schools. The prevalence of child marriage were excessively practiced. However, in the nineteenth century many social reformers like Raja Ram Mohan Roy, Sir Syed Ahmed Khan, Annie Besant, M.G. Ranade, Jyotibe Phule, Swami Dayanand Saraswati etc. came forward for the emancipation of women in India. Especially Raja Ram Mohan Roy advocated for female education. Since then there has been tremendous progress in every field but unfortunately still the girls are neglected. In most of the families the birth of a girl child is not desired and if accepted they are thought inferior to boys and their education is not considered important because it seems a wastage of money to most of the parents. they think it unreasonable because afterwards they have been compelled to bear a heavy amount towards their dowry. So the female literacy is rate is unsatisfactory and it has a direct impact upon the overall development of a nation and its population growth. If India wants to be one of the developed nations it must concentrate on female education because if we educate a man we educate an individual but if we educate a women we educate an entire family. Again the root cause of all problems facing the women is related to education. if all women are educate, then all problems like female infanticide, dowry, female suicides, domestic battering, malnutrition of women, child marriage and other related atrocities would get vanished from India. Education provides an essential  qualification to fulfill certain economic, political and cultural functions and improves women ‘s socioeconomic status. At very age and level education enhances the intellectual, social and emotional development of women and enables them to meet their basic needs to daily life. It brings reduction in inequalities in the society. Only educated women can understand the needs of the family. They will never send their children to work in any shop or factory, rather they will arrange for their education in good schools. They will take proper care of the health and diet of their children. A mother knows what is good for her kids and how they should be brought up. Thus, educated mothers would promote education for all their children without discrimination. But if a mother (girl) is not educated and gets children then she would do anything without reasoning and harm herself and her children. As she is not educated, she would tend to think that education is only for the mail and not for the female and thus, she would ingrain in her daughters the idea that they are inferior to their brothers. As girls are not educated they remain dependent on their family before marriage, on their husband after marriage and on their children after the death of their spouse. This is the main reason for the unpleasant condition of women. So if girls will be educated, they will no longer be dependent on any one and they can do a lot for their uplift. Most of the problems of society can be eradicated by educating the girl child. marriage at a very young age leads the women to conceive repeatedly, which affect their health badly. Most of the uneducated women do not know about the various contraceptive measures. Even if some know they feel hesitant in using them. It results in more growth of population and worse condition of women. Thus, the state in which female literacy rate is more like Kerala, population growth is less. The menace of child labor also has significantly been out of practice because the women became aware of their rights and privileges. Women are exploited in every sector, especially if they are uneducated, because they cannot demand their rights. Most of the women lack unity and work in unorganized sector. If they were educated they would have been knowing the rules and regulations and working in an organized sector getting the benefits of public schemes. If women are educated enough they can get training for setting of small scale industries, they can know the procedure of getting loan, get the knowledge of market availability of raw material and labor,  new policies of the government, procedure to register new product and knowledge about import and export goods. If their standard of living will be improved. it will indirectly uplift the level of society. If they can be financially strong they will take proper care of their children and provide them good education. According to Mahatma Gandhi, â€Å"Due to her nature women possesses the best ability to teach the child†. Chhatrapati Shivaji and Maharana Pratap are the best example of this saying. Thus, let us start educating the female children to change the face of society.

CS Southwest

How has the original strategy been altered in recent years? How, if at all, have these changes affected Southwest's key success factors? Southwest added longer routes to its flights and its fun employees outweighed other service factors. Aside from more flights to more distant locations, there were many opportunities to add shorter flights to schedules connecting existing stations in the network. Expanding to Baltimore was a cautious move that proved fruitful. The airline did not lose its â€Å"LUVS' culture by operating there.Thus, the Southwest culture as brought to the East Coast. They later expanded northeastward successfully. Other than the afore-mentioned changes, Southwest also agreed to code share with another airline, changed the boarding process and introduced new fares, products, services and policies. All of these changes helped propel the airline even higher than its competitors. 3 What kinds of things over which Southwest's leadership has some control could go wrong? W hat should be done to make sure they don't happen? Decisions to institute service in an airport leading could go wrong.Since there as a risk of traffic delays at Philadelphia, Southwest's leadership should have made better evaluations. Ample careful planning and consultation should have been made prior to major decisions such as this. 4 Based on your response to question 3, what further changes, if any, need to be made by Southwest's leadership in the face of competitive moves and general economic conditions?

Eva Duarte de Peron Essay

Eva Duarte de Peron started her life in Los Toldos in Buenos Aires. She was born on May 7 1919. Her father spent some time in high position in the political ladder where he was able to acquire great wealth. Her father died through a road accident in 1926 leading to the family to lead a poor life. At this moment, Eva was still in primary school. As she grew older, she took much of her life thinking on what she would do in her life. She was active in local theaters and spent much of her young life as an actor. She also engaged in poetry where she would right poems and perform recitations. She had the vision that her calling was in the public eye and therefore she refused to be just a small town girl. She collaborated with Tango singer Augustin Magadi whom she went with to the city of Buenos Aires where she started her life as an actress. She arrived in Buenos Aires in the3 1930’s. By 1945, she had already become a star in acting. She was heard in numerous radio shows and appeared in many plays. She joined a company of Armado Disepolo who was one of the best directors at that time. In 1943, she joined a radio station known as Radio Belgrano in 1943 where she started a series where she continued until 1945. It is at this time when the political climate had started growing hot because the elections were near (Del Testa   & Lemoine   pg 144-146). Eva got in a relationship with Juan Peron who was the chair of National department of labor. They faced some hardships at the beginning of their relationship. In 1945, Peron was asked to leave his office. This enhanced Eva to start questing for power when she realized that Peron was out of power. This motivated her to pull off her ideas. She was able to influence others by making her own personal appeals to the workers and military. She asked for favour of all the people on the basis on their personal loyalty to Juan Peron. This shows one of the qualities of leadership which she showed because this was an effective tactic by requesting people to do something that is not necessary for them to do (Gunson   & Chamberlain pg 221-222). This is a tactic, which Eva used in the rest of her political life. Eva accompanied her husband in his campaign trails where at each campaign she greeted people and introduced her husband to give speech. In 1946, Peron won the elections with a landslide and became the 29th president of Argentina. The determinant of Eva to gain what she wanted us seen in whole of her life. She worked tirelessly to make her husband gain the power that he aspired. She was able to set goals, which were achievable throughout her political career. This began when she was taken to labor secretariat where she was supposed to develop a labor policy for women (Adams pg 16). Despite the opposition that she got from men who thought that women were not supposed to hold such powerful positions, she was able to accomplish all, what was required of her in her position. The opposition did not deter her from doing what was expected of her (Chasteen & Wood pg 214-215). She was a charismatic leader who showed evident strong need for power. She would work long hours during the day and during the night so that she would get her work done. She also used to gain influence and impress her followers with furs and expensive clothes and jewellery. After years of fighting for women rights and freedom in Argentina, a law was passed in 1947, which gave women the right to equal suffrage. Eva worked with legislators, women who gathered in the civic centers, delegates who would come to see her and used the media to advertise the cause of equal suffrage to women. Her persistence and commitments was clear, as she would broadcast personal messages to all women urging them to join the fight for human rights. She possessed practical intelligence which helped her to network her ideas and which led to success. It is during this time that women in Argentina started seeing Eva as their spokesperson (Lewis pg 195-196). This is because she would motivate them and also encouraged and pushed them to go as far as they could in their lives. Women movements acted as good stepping stone for Eva. She attained the position of the president of the Peronista Women’s Party. As a result of her leadership skills throughout the fight for women suffrage, women put their loyalty in her. They put trust on her to make the right political decisions on their behalf. This lead to women to vote for Peron in the 1951 election as a show of allegiance to Eva because of her good leadership. It is believed that it is Eva’s constant workings with the descamisados or the shirtless ones that gave Peron the much political power that he enjoyed. Eva was able to make Eva Peron Foundation, which was established in 1948 to stand until 1955 when the military dismantled it. (Aufderheide   pg 159). Another characteristic that made Eva be a good leader is that she was able to articulate her goals, which had deep roots in the mind of her followers and in their hearts. She led the jobless, the laborers and the jobless. She was able to tell them what they wanted to hear and supplied them with what they needed in order to live. She was able to connect what she told the people with her upbringing. She used herself as an example of what they could be because herself she came from a humble background to attain the position that she held. She gave people of Argentina hope and self confidence in their lives. This shows the kind of charismatic leader she was which helped people to be loyal to her. Eva had a social exchange with Argentinean’s people. She provided them with hospitals, schools and houses. As a result of these connections, they gave her their everlasting loyalty. One of her greatest achievement was the construction of a huge housing project known as Eva city. (Chasteen & Wood pg 214-215). It consisted of four thousand homes where many people lived. This enhanced the connection that she had with the people. Eva made also of self sacrifices by working long hours and she showed total dedication to her work. She would take breaks to go to benefits and to attend functions, which were established by the workers. This loyalty and dedication made people have so much love for her. She sent personal funds to Italy to assist the poor people in Italy. It is this characteristic that people liked in Eva because they were able to see the more personal side of the leader and see the devotion she had to their cause by sacrificing her personal resources. Eva had great amount of surgency in her work. She was very dynamic, exuded self confidence and never showed any signs of staggering. She wanted people to look at her for help and she wanted them to see her as their savior. She showed dominance in political matters and her extrovert character in 1947 when she addressed six hundred women. It is here where she insisted her name to become the battle cry for women allover the world. She was very courageous in his persistence for women to be given the same rights as men especially when the issue of women suffrage was a hot topic in Argentina (Spengler   pg 27-30). She was also an expert in matters of social welfare. She received also of praise from other countries for the social services that she offered. She received the medal and ribbon of the Legion of Honor by the French government. This made her to be elected as a knight to French government. She also received the Great Cross of Isabel the Catholic that is the highest decoration in Spain. Her transformational leadership led the country to become New Argentina. She assisted in reduction of joblessness, hunger and poverty among the people. Her vision of creating a new society for her and the people realty (Lewis   pg 195-196).   As a result of the connection that she had with her followers, she was able to target what was most great importance to the masses by taking an active role in every project. Eva will remain to be remembered in Argentina and in all parts of the world because of her leadership during her times. This is because of all the contribution that she made in the society despite the criticisms that were directed towards her because she was a lady. However, she will be remembered for proving her critics wrong and proving that women can also be leaders just like men (Chasteen & Wood pg 214-215). Work cited Adams Jerome. Liberators, Patriots, and Leaders of Latin America, 2nd edition, New York, McFarland & Co., 2010. Aufderheide Arthur .The scientific study of mummies, New York Cambridge University Press 2003. Chasteen John & Wood James. Problems in modern Latin American history: sources and interpretations: completely revised and updated, Lanham, Rowman & Littlefield, 2004. Del Testa David & Lemoine Florence. Government leaders, military rulers, and political activists, New York, Greenwood Publishing Group, 2001. Gunson Phil & Chamberlain Greg .The dictionary of contemporary politics of South America, 1st edition, New York, Routledge, 1989. Lewis Daniel .The history of Argentina, New York, Palgrave Macmillan, 2003. Shafik Aasef .Global Peace Lovers,1st edition, Bloomington, Author House, 2009. Spengler Kremena. Eva Peron: First Lady of the People, 1st edition, Minnesota,

Nation Convention On The Rights Of The Child Education Essay

United Nations Convention on the Rights of the Child ( UNCRC ) creates the consciousness of the predicaments of kids in poorness or who are being discriminated against. Thus, issues refering to kids are given higher precedence during policy-making in international every bit good as national dockets. UNCRC recognizes the kid as an person who is entitled to his rights as a member of the community. It sets the basic criterions for local authoritiess to supply for and to protect the kids in footings of basic demands like wellness, nutrition, instruction and other facets. It was adopted by United Nations in 1989 as a tool to protect the best involvement of the kid and to guarantee that every kid enjoy equal rights to life, endurance and development. Since 1989, UNCRC has been adopted by all but two states. As states are obliged to do regular studies to the UN Committee on the Rights of the Child, the province authoritiess have moral duties to supply for the kids as stated by the UNCRC. State authoritiess are besides farther required to carry through certain demands when using for AIDSs from international bureaus. One of the conditions may be to supply for and to protect kids ( Bellamy, 2005: p.30 ) . In add-on, since the bend of the century, authorities organic structures and international bureaus have focused largely on the rights of kids. Most of the United Nations ( UN ) millenary development ends are focused on the realisation of the rights of kids, such as to convey kids out of poorness, rights to wellness, endurance and instruction ( Bellamy, 2005: p.8 ; Woodhead, 2007 as cited in Woodhead & A ; Moss, 2007 ) . Further to UNCRC avowal on rights of instruction, the UN Committee on the Rights of the Child interprets instruction as kid ‘s right to larning and development which start from birth ( Woodhead, 2007 as cited in Woodhead & A ; Moss, 2007 ) . As such, much significance is given to Early Childhood Education and Care ( ECEC ) in policies development globally. Surveies have shown intercession in early childhood may be important for the development of a kid. Early childhood instruction and attention ( ECEC ) may be referred to high quality attention for immature kids from birth. It includes educating parents to supply and care for kids in the facets of wellness, nutrition, larning and development ( Annan, 2001: p.63 ) . An baby, from the twenty-four hours he is born, needs quality attention. Inadequate nutrition and unhealthy life conditions may adversely impact a kid ‘s development and ability to larn. As such, quality attention and instruction from birth may hold positive consequence on kids ability to larn ( Engle, 2009 as cited in Siraj-Blatchford & A ; Woodhead, 2009 ) . Children may hold equal opportunity to travel out of the poorness rhythm through early instruction as early intercessions may hold positive benefits in the long tally ( Grantham-McGregor, 2009 as cited in Siraj-Blatchford & A ; Woodhead, 2009 ; Rosemberg & A ; Pu ntch, 2003 ) . Through early intercessions, these kids may be exposed to values and cognition that may non be inculcated in their place. For illustration, they may larn societal and cognitive accomplishments which may be utile when they attend formal schooling. With the cognition and life accomplishments acquired in schools, they may be able to lend to their community. Therefore, ECEC may be utile tool for province authoritiess and international bureaus to protect act in the best involvements of the kid and to protect kid ‘s rights. Economic benefits may be generated from investings in ECEC. Governments and international bureaus invest in early childhood attention and instruction as the economic benefits generated from investing in ECEC will churn greater additions in the hereafter because it may take down wellness and societal hazards, like offense rates. Children who are gainfully engaged in acquisition may be able to lend to the economic system in future. Foreign investors may put in a state if there are skilled workers who are able to work in their industries. Investing in kids will supply them with the necessary accomplishments to pull investings and to hike the economic system of the state ( Barnett as cited in Siraj-Blatchford & A ; Woodhead, 2009 ) . In conformity to the non-discrimination rule in UNCRC, all kids may be given equal opportunities in life. Governments and international bureaus may be committed to guarantee all kids have the same rights to instruction. Every kid may hold a right to instruction as kids will larn cardinal values like moral and ethical values, acceptable attitudes in community every bit good as basic accomplishments. For illustration, if kids populating in poorness are non educated, they may non be able to achieve cognition to assist them travel out of the poorness rhythm. There are different ECEC programmes to provide to the demands of peculiar community of kids. In developing states, female parents may necessitate to be educated on taking attention of their kids. For illustration, the mother-child instruction programme in Turkey provides others support for female parents in footings of kid wellness issues. Mothers are taught to take attention of their kids and educates female parents on kid wellness, rearing accomplishments every bit good as to back up kid ‘s development ( Annan, 2001 ; Bekman, 2009 as cited in Siraj-Blatchford & A ; Woodhead, 2009 ) . In developed states where wellness attention are more advanced, the kids may necessitate support in holistic development. In United Kingdom, the effectual pre-school and primary instruction prepare kids for primary schools ( Sylva, 2009 as cited in Siraj-Blatchford & A ; Woodhead, 2009 ) Surveies have shown that the more effectual programmes include all facets such as wellness, nutrition and development every bit good as parental and community engagement. Nimnicht ( 2009 ) as cited in Siraj-Blatchford & A ; Woodhead ( 2009 ) concur intercession programme for kids may be effectual if they is active engagement from all the stakeholders such as familes, communities and the regulating organic structures. This is in the instance of PROMESA in Columbia, whereby the households and communities are actively involved in the programmes. As such, UNCRC may do a difference if there are commitment and active engagement from regulating organic structures, international bureaus, communities and households to advance kid ‘s right ( Woodhead, 2009 as cited in Siraj-Blatchford & A ; Woodhead, 2009 ) . It may be disputing to supply quality early childhood attention and instruction to battle poorness. The province of kids ‘s wellness and development are adversely affected in kids populating in poorness. The relevancy of early childhood theoretical accounts, societal and cultural context, co-ordination within households, communities and authorities organic structures play an of import function in developing appropriate intercession programme to assist kids in poorness ( Woodhead, 2006 ; Siraj-Blatchford & A ; Woodhead, 2009 ) . For illustration, in the instance of a developed state, like USA, one of the aims of ECEC is to enable adult females to hold equal engagement in the work force and to enable kids to larn and socialise ( Penn, 2005 ) . As early intercession to control poorness may non be the chief precedence, ECEC is left to private operators which result in inequalities in quality of programme ( Tayler, 2009 as cited in Siraj-Blatchford & A ; Woodhead, 2009 ) . Inequality of quality and entree as private sectors tend to provide to the flush and non put up in poorer parts of the states. For illustration, in USA, ECEC is left to single suppliers so the quality of attention and instruction is variable and there is unjust entree to these services ( Penn, 2005 ) . Individual suppliers are besides more likely to put up ECEC Centres in urban countries and this may be incompatible with the authorities purpose to supply quality instruction for all kids. In the instance of a underdeveloped state, like Malawi, the ECEC set up in rural countries are community-based with hapless plan and unqualified staff. Policies develop at national degree may non be implemented consequently at land degree due to miss of resources. There may be unqualified instructors, irrelevant course of study every bit good as deficiency of support from the households and community. For illustration, the kids may necessitate to work to back up the households. In some instances where there is AIDS in the households, they may be ostracized by the communities and hence ECEC programmes may non be accessible to them ( Clark & A ; Tucker, 2010 ) . As such, the effectivity of early childhood instruction and attention may non be positive and therefore kids in some of the poorest states may non profit from UNCRC. In the twelvemonth 2000, UN millenary development ends were established to better the societal and economic conditions of developing states ( Bellamy, 2005 ) . Majority of the ends were related to kids and are expected to be achieved by 2015. Some of these ends include cut downing poorness, bettering wellness and life conditions, primary instruction, gender equality and households. However, statistics have shown that there has non been much betterment since these ends were set. Childs are still populating in poorness and hapless wellness. Diseases such as HIV, TB and malaria are prevailing ( Bellamy, 2005 ) . International bureaus have been working with some of the poorest states to guarantee that precedences of international AIDSs go to kids for wellness and development. These strategies have non been successful due to hapless co-operation between province and local authoritiess and the communities ( Bellamy, 2005 ) . Although many states have become more flush in the last decennary, the hapless still remain hapless as the spread between the rich and hapless states widen. This may be due to worsen in international AIDSs, struggles and war every bit good as to inappropriate usage of supports province authoritiess. Therefore kids in poorness may still be populating in hapless conditions ( Annan, 2001 ) . UNCRC may be an international jurisprudence, besides, the legal legal power in the states which have adopted it, it calls upon the moral duties by province authorities for enforcement ( Annan, 2001 ) . In order for UNCRC to do a difference to kids, province authoritiess and international bureaus must be committed puting kids in first precedence. All determinations in nation-building every bit good as economic growing should be considered with the rights of kids in head. In add-on, all stakeholders, such as, international bureaus, authorities organic structures, communities, households and kids need to play their portion in accomplishing the aims set by UNCRC.

Infection Control and Hand Hygiene Literature review

Infection Control and Hand Hygiene - Literature review Example Firstly the nursing staff should be aware of the proper procedure and principles of hand hygiene. They should know the correct technique to follow it. Secondly they should have the will to follow it. They should feel morally responsible for the patients and value their life. Lastly a great deal of effort has to come from the hospital to educate the staff and supply them with proper supplies related to hand hygiene. Secondary Research This is a qualitative research on the topic infection control and hand hygiene. The purpose of the research is to discuss various issues to help understand what infection control and hand hygiene is and how the two are related. The research will look to cover range of theories and articles in order to elucidate what is being discussed. For the research, following key terms and phrases were identified: Hand hygiene nursing Hand hygiene practice Hand hygiene and infection control Hand hygiene and WHO Ways to motivate hand hygiene in hospitals hand hygiene and infection prevention Maintaining hand hygiene in hospitals Infection control and hand hygiene statistics Lack of hand hygiene in hospitals Hand hygiene compliance Hand hygiene and infection control books The above keywords and phrases were researched in different academic databases like PubMed to find suitable articles and study. A large chunk of research was done from nursing books online from reputable authors and editors. Newspaper and online articles of only trusted sources like BBC and the guardian have been included for the research. Keywords Phrases E-Books and Newspapers online Book/article Selected PubMed Articles Selected GOOGLE Database Articles Selected A Hand hygiene nursing 993 1 2,200,000 3 B Hand hygiene practice 45,500 2 1,171 2 14,400,000Â   3 C Hand hygiene and infection control 12,100 1 3,234 1 D Hand hygiene and WHO 745 1 10,700,000 2 E Ways to motivate hand hygiene in hospitals 934 2 F hand hygiene and infection prevention 27,900 1 2,483 2 6,020,000 2 G Ma intaining hand hygiene in hospitals 1,680,000 1 H Infection control and hand hygiene statistics 2,240,000 2 I Lack of hand hygiene in hospitals 1,950 1 1,420,000 3 J Hand hygiene compliance 851 4 1,550,000 2 K Hand hygiene and infection control books 1,540 4 Definition of infection control Infection control looks to prevent those who might be in danger of acquiring deadly diseases and infections. Infections could come from the community as well as from the nursing staff in case a person is already admitted to a hospital. Infections develop due to poor hygiene and the most basic aim of infection control is to counter the environment that allows unhygienic practices (WHO, 2013). Glasper and Richardson, in their book Children’s and young people’s nursing explain that for infection to occur there must be a host, a germ or bacteria that could be transferred and finally a transmitter. If any of these three things are not present then it is not possible to transmit infection (Glasper & Richardson, 2007). Nizam Damani in his book ‘infection prevention and control’ explains the two most basic ways of catching infections in hospitals. Transmission of infection comes from direct and indirect contact made to the patient.

Starbucks Company. Audit Report Essay Example | Topics and Well Written Essays - 4000 words

Starbucks Company. Audit Report - Essay Example In this report, the focus is on ethical dilemmas in Starbucks Company. As at October 2011, Starbucks has 149, 000 employees, operating over 17, 000 Coffee Shops globally, spread in approximately 40 countries (Hoovers, 2011, p.1). Out of the outlets, The United States accounts for most of the outlets, meaning that the country forms the base of the company’s operations (Hoovers, 2011, p.1). The relative importance of the ethical dilemmas and the ways, in which the company deals with the dilemmas, shows its strength. Mostly, ethical organisations achieve success in their business undertaking and corporate citizenship. The combined factors have led to the success in Starbucks Company. Despite the improvements, which the company has made on its corporate ethics, there are various ethical dilemmas that it faces. 2.0 Ethical Dilemmas in the Company In essence, the ethical dilemmas of the company could be understood well using the stakeholder’s analysis to unveil the truth. Literally, stakeholder’s analysis is the detailed consideration of the people within, or outside the company whose influence in the business operation is significant. According to Crane and Matten (2010:62) â€Å"a stakeholder is a individual or a group which is either is harmed by or benefits from, the corporation; or whose rights can be violated or have to be respected by the corporation† ... The stakeholders, both internal and external are regarded as important since they contribute to the development of the company. In fact, the company has full influence on the stakeholders to maintain their public image. The chairman refers to the stakeholders of the company as skilled work-force in coffee industry. As an International company, the stakeholders embrace diversity of intellect, race, colour, taste, and religion without any form of discrimination, or prejudice. As any other company, Starbucks face a lot of ethical challenges during their operations. Those challenges either impact negatively or positively on the stakeholders and the communities of operation. Some of the ethical dilemmas facing the company include protection of private information, intellectual property, diversity and conflict of interest. The issues have been ranked according to their impact on the stakeholders. Rank Issue Stakeholder Why this issue has been ranked in this position 1 Data from customers C ustomers They are the most important Stakeholders. 2 Intellectual property Employees They make the organistion operate daily. 3 Diversity Employees They make the organistion operate daily. 4 Conflict of Interest Suppliers They supply necessities to the organisation. 2.1 Customers - Private Information being Held on Customers One of the ethical dilemmas that the company faced was the need to protect the information received from the clients concerning the business ethics and adherence to compliance requirements. Since data were collected from, the customers could threaten personal security, there was need to protect the identity and security of the person disclosing the data. Indeed, the information might threaten a person’s safety if confidentiality of the data is

Indian space program Essay Example | Topics and Well Written Essays - 3500 words

Indian space program - Essay Example However, there was another country, which made the dream of going to space its own, and this was a developing nation situated in Asia, known by the name ‘India.’ The Indians, although lagging in terms of national progress and technological advancement, still developed their own space technology and finally sent their first human to space shortly after the same was done by the former mentioned countries. Since then India has dedicated its time and efforts to strenuously enhance in the field of space technology and reach further heights, which decades ago, was not even imagined of. Pallava Bagla, one of India’s prominent science commentators, and author of ‘Destination Moon: India’s Quest for Moon, Mars and Beyond’ highlights that where it was the â€Å"US against the Soviets† in the last century’s space race, however, in the present century this space race means â€Å"India against China (Burke, 2013: 1). The topic of space travel and allied programmes in the context of the world in general and India in particular assumes great scope in the present day, as it may pave the way for future progress on various aspects. Besides, India is a nation that always strives to forge friendly relations with other countries, especially the UK and US. Therefore, it is also a topic relevant to the present global political environment. Literature Review: In order to gain extensive knowledge on the present space programmes in India and to attain an overall idea of their space capabilities, it is necessary to review the information by analysing the literature published on the topic in reliable sources. This, apart from providing evidence on the existing knowledge that the researcher possesses, will also enable to reveal additional aspects of the topic that the researcher may not be aware of. Therefore, a literature review has been conducted, which has enabled the research to gain the following information, which is arranged in different sections as under. Historical Background of Indian Space Programme: Indian Space Programme found its origins in â€Å"Indian National Committee for Space Research (INCOSPAR),† which was formed under the â€Å"Department of Atomic Energy in 1962† (Outcome Budget of the Department of Space Government of India 2013: 1). The first official undertaking of the Indian Space Programme took place on an auspicious November day in the year 1963, with the launch of the â€Å"first sounding rockets† that aimed to investigate the earth’s ionosphere (Outcome Budget of the Department of Space Government of India 2013: 1). The launch took place at Thumba Equatorial Rocket Launching Station, situated in Thiruvananthapuram, which is the capital city of a major south Indian state. Later on, in 1967, the â€Å"Experimental Satellite Communication Earth Station (ESCES)† was set up in â€Å"Ahmedabad† (Dadhwal 2013: 2). The year 1969 saw the transformati on of the space program into a concrete organization, which came to be known as the Indian Space Research Organization (ISRO). Thus, with the formation of the ISRO, India was able to take its space endeavours to the next level, and this was further enhanced with the constitution of the Indian Space Commission as well as the establishment of the Department of Space (DoS) in 1972. India owes the groundwork of its space endeavours to Dr. Vikram Sarabhai, â€Å"

One flew over the cuckoos nest Essay Example | Topics and Well Written Essays - 750 words

One flew over the cuckoos nest - Essay Example male lead, Nurse Mildred Ratched, who incorporates a strategy of humiliation and unpleasant treatment to exercise control over her charges in the ward. Thus, the main theme of the movie can be perceived as the protagonist’s resistance to conformity and his rebellion against the established norms to which he does not subscribe. The movie, due to its deft treatment of a poignant theme, never ceases to amaze its audience by delving into to the undercurrents of sexuality, compassion and emotional insecurity that force the protagonist to rebel against societal norms. While on the surface level it portrays the inmates in a mental institution, underneath it depicts the male vehemence and gusto and how society outside the walls that confine them has in one way or other castrated and broken down these men. Most of the male patients have been damaged by relationships with overpowering women. Mc Murphy does not have a disability but has an impetuous response towards the patients in the ward. He treats them like human beings, unlike Ratched, despite his rebellious attitude to authority. His character reminds the other inmates that there is a life beyond the four walls of the asylum and they could have one too. Mc Murphy’s mere presence inspires hope among the inmates, who until then were doomed to give into th e society that considered them stupid and crazy. Thus, through illustrating the compassion in the protagonist, the movie accentuates his rebellious attitude, which stems from the wrong way in which he has been treated. As the plot develops, Mc Murphy’s resistance to conformity intensifies, which reflects in his bonding with the other inmates. This, in a way, can be construed as his defiance to the people or the authority that condemned them to such a life. He, thus, encourages them to muster a sense of hope and expectation in their lives, when Ratched tries to suppress them by explicitly expressing her disgust at people like them. The nurse, who represents

CIS126 U1 Discussion 2 - 1 Essay Example | Topics and Well Written Essays - 250 words

CIS126 U1 Discussion 2 - 1 - Essay Example The latter has made timely delivery a complicated process. TDD, for instance, face the challenge of their own code with its developers not willing to continue that path. It is important to define correctly the APIs for use in the system other than just using the IDE to refactor the code that requires a very constructive intervention. Object oriented code becomes difficult to handle mainly due to the absence of modularity. The lack of limits in modularity has made frequent developments almost an impossible thing. It significantly compromises the risk of making alterations to the legacy code. Further, there are extra dependencies brought about by frameworks in the open source community. The result is frequent errors and slows down the speed of development. In such environments, code refactoring becomes such a complicated process that is not worth pursuing. Other challenges include non-experts in Object Oriented code involved in the development process of these systems. Since these persons do not uphold the disciplines in the development, they compromise the use of libraries or frameworks. Consequently, there is a lot of codes that is purely

Globalization Essay Example | Topics and Well Written Essays - 1250 words - 5

Globalization - Essay Example Globalization, for that matter, is also remarked as Internationalization since the nature of the two terms is on a worldwide scale more than anything else1. However, on the part of the two terms, the one thing common however is the fact that these have identified themselves well with the changing (and growing) trends, where most of these are credited on the shoulders of the World War II, after which there has been a resurgent rat race nonetheless. The movement of commodities, people, information, money, technological developments, organizational infrastructures, legal frameworks and so on and so forth have only proved to all and sundry that globalization is a phenomenon and it is one that is here to stay for long. The world has become a global village due to globalization and it is a good omen if seen in the proper perspectives. Globalization entails within it the changing technological innovations, the improvement in structures and different infrastructures, the advancements in basic thinking mindset of man, his ability to break loose from the ordinary and reach out towards the unknown and in all essence do something which can bring about an ultimate change, for the better. Having said that, we need to understand that globalization is not just a phenomenon, it is the science of human evolution and since man has for long held fast to this belief, there can be no reason as to why he should not comprehend the basis of the phenomenon of globalization2. It is a paradigm shift or a movement as we might call it, one that brings more stability within the ranks (where it is applied) and unison in the efforts and activities of all concerned. More often than not, we have seen improvements within the present day systems owing to globalization and it is because of this very perspective of change that we see world bodie s doing their utmost to reach out to far flung areas and explore hidden markets for the

Final Project Problem at Work Essay Example | Topics and Well Written Essays - 1000 words

Final Project Problem at Work - Essay Example In explaining this problem, I explain how it occurs in organizations as well as in individuals. This problem takes place in two major steps. Step 1 is leaking out of this information to irresponsible individuals. In most cases these results from working routines in which the person given the mandate of safeguarding this information fails in his work. In step two, this information finds its way to an individual who use it for his malicious gains. These two steps are interconnected with step two depending largely on step one. However, step one can occur but step two fails to occur when the information lands on another responsible person. The impact of this problem is actually very great in terms of what it can cost an individual or an organization. Moreover, it does not require a lot of time so that it can yield massive losses to the victims. This is because it has been discovered that loss of Personally Identifiable Information has resulted to loss of millions of records over the past few years thus causing massive harms to both individuals and organizations (McCallister, 2010). However, in most cases the loss of Personally Identifiable Information is only discovered after it has already caused massive harm to the victims some of which are irreversible. To an individual this problem has been leading to identity theft, embarrassments, and blackmails all of which can make a person to incur losses and destroy his relationship with other people. All this are only possible when Personally Identifiable information gets lost and land on the hand of organizations or individuals who use it for malicious gains. Therefore, if we can address this problem we can be able to avoid issues such as identity theft, embarrassments, and blackmails. Among the issues caused by this problem, the most prevalent one is the identity theft. Identity theft is undertaking an activity while pretending to be somebody else. In such cases, the activity is associated with the

Permeation lab Essay Example | Topics and Well Written Essays - 500 words

Permeation lab - Essay Example Our experiment dealt with taking PDMS devices and also focused on the study of how water with rhodium-B, ethanol with rhodium-B, isopropanol with rhodium-B (control experiment), and mineral oil with Sudan red react during permeation. However, we were only able to get results from two liquids, water and mineral oil. We observed mineral permeating more than water. We therefore concluded that the study of micro fluids can tell us a lot about making better gasoline, cleaning liquids and other everyday liquids by making sure that liquids whose permeation rates are low are used in such industries. For instance, the battery acid is unlikely to corrode your vehicle if the permeation rate of the liquid used is low and thus the liquid won’t leak from the battery. The materials used to complete this experiment are test tubes, aluminum foil,30G syringe, Tygon tubes, Deionized no cap water ,pipet, Rhodium-B, Mineral Oil, Sudan red Dye, Ruler no cap, PDMS, Curing no cap solution, Scalpel no cap, cover slides Empty 20G Syringe no cap, Ethanol no cap, Timer no cap and Plasma Tray no cap. The Devices no cap needed are Vortex Machine no cap , Vacuum filter no cap, Sonicator no cap, Vacuum no cap chamber, Camera no cap, Microscope no cap and air tank. In figure1 below showing the PDMS device connected with pipet from one side and empty 20G Syringe in another side Permeation is necessary in the context of understanding the flow characteristics of fluids at the microchannel level, since it has been observed that a steady converging flow tends to attain a terminal equilibrium (also called steady-state value) of the permeation constant. Thus, the study of permeation characteristics has been acknowledged as a powerful way to quantify chemical interactions at the center of the channel, where the reaction of the fluid stream would take place. Three test tubes were collected and labeled sample 1, 2

According to Schmidt and Mandel Essay Example for Free

According to Schmidt and Mandel Essay Sepsis is an inflammatory systemic response to infection. The symptoms are produced by the host’s defense systems rather than by the invading pathogens (Schouten et al. , 2008). Sepsis is a frequent cause of admission to intensive care units (ICUs) and it is one of the leading causes of death among hospitalized patients (Alberti et al. , 2003). It is a public health concern and it continues to be a burden on the healthcare system (Ely, Kleinpell and Goyette, 2003). Despite advancing medical technology, the rate of patients in intensive care units diagnosed with sepsis is continually increasing. According to Schmidt and Mandel (2009), even when optimal treatment is provided, morbidity due to severe sepsis or septic shock is approximately 40 percent and can exceed 50 percent in the most critically ill patients. Early recognition of sepsis and sepsis-associated infections is essential to treating and controlling it from escalating to advanced stages that are associated with higher mortality rates (Lukaszewski et al. , 2008). Unlike other diseases or trauma, the initial signs and symptoms of sepsis are subtle and can easily be missed by health care practitioners. See more: Homeless satire essay Sepsis involves the activation of the coagulation cascade along with downregulation of anticoagulant systems and fibrinolysis (Schouten et al. , 2008). This cycle becomes exaggerated because inflammation induced coagulation produces further inflammation. Sepsis is associated with hypovolemia, hypotension and endothelial dysfunction. The following report will examine a patient’s course of illness during her stay in the ICU at XXXX. This paper will provide a discussion on the patient and her past Running Head: Sepsis medical history, the pathophysiology of sepsis, the clinical manifestations of sepsis, the patient’s clinical course, and finally, a summary and critique of the case management. Patient Information Mrs. E is a 73 year old female with an extensive past medical history. According to her medical chart, her history includes type II diabetes mellitus, obesity, hypothyroidism, dyslipidemia, hypoglycemia, chronic kidney disease (due to hypertension and diabetic nephropathy), hyperuricemia and gastritis. She has a history of breast and uterine cancer. As a result, she has undergone a left lumpectomy and she has had a hysterectomy. Mrs. E. is an ex-smoker and she has been diagnosed with chronic obstructive pulmonary disease (COPD). In June 2009, Mrs. E. was being investigated for transaminitis, and an MRI in the same month suggested a periampullary mass. She underwent Endoscopic Retrograde Cholangio Pancreatography (ERCP) on August 26, 2009 at Trillium Health Centre in Mississauga. The ERCP results indicated papillary fibrosis and stenosis; however no masses or stones were discovered. Mrs. E. presented to the emergency department at Trillium Health Centre on August 27, 2009 in septic shock due to an intra-abdominal source. She was then taken to the operating room for a laprotomy for cholecystitis. It was discovered during surgery that Mrs. E. had a gangrenous gallbladder. The surgery team drained a supraphrenic abscess, sutured the intestine and repaired a ventral hernia. She was then admitted to the intensive care unit (ICU) at Trillium Health Centre. During her stay in the ICU, cultures were taken on successive days that confirmed Klebsiella, pneumonia, and sepsis. She was treated with ceftriaxone and flagyl. Mrs. E’s renal function progressively worsened and her creatinine steadily rose. She developed thrombocytopenia due to sepsis. Mrs. E. began to become less responsive to furosemide treatments and was diagnosed with acute renal failure. As a result she was transferred to xxxxxx for hemodialysis. Upon arrival to xxxxxxx, Mrs. E was intubated, ventilated and sedated. On initial examination, her heart rate (HR) was 88 BPM, blood pressure (BP) was 189/59 mmHg, temperature was 36. 7 degrees celsius, her respiratory rate (RR) was approximately 22 bpm, and her oxygen saturation was 97%. Mrs. E. had generalized pitting edema throughout her entire body. She also presented with periods of paroxysmal atrial fibrillation and as a result was given amiodarone. The amiodarone infusion helped to bring Mrs. E back to normal sinus rhythm. On assessment, Mrs. E. had inspiratory crackles with decreased breath sounds to the left lower lobe of her lung, and ecchymosis of her upper extremities. Based on the evidence she presented with, including laboratory evidence, Mrs. E. was diagnosed by the renal physician at The Credit Valley Hospital with acute on chronic renal failure. The acute component was determined to be secondary to sepsis and hypertension perioperatively. Disease Process Pathophysiology Sepsis is a clinical condition that complicates a severe infection and is characterized by systemic inflammation and widespread tissue injury (Neviere, 2009). When coupled with acute organ dysfunction, sepsis can lead to severe life-threatening complications, including death (Lukaszewski, 2008). Individuals suffering from sepsis display signs of inflammation at tissue sites remote from the original insult such as vasodilation, increased microvascular permeability and leukocyte accumulation. During sepsis, the inflammatory response causes extensive damage to an individual’s microcirculation (Neligan, 2006). According to Schouten et al (2008), sepsis involves the activation of the coagulation cascade coupled with down-regulation of anticoagulation and fibrinolysis. An intricate link between inflammation and coagulation exists within the body (Neligan, 2006). When a pathogen is present in the bloodstream or when tissue injury occurs, an inflammatory response occurs. The response causes a stimulation of the immune system to produce interleukin-1 (IL-1), interleukin-6 (IL-6) and tumor necrosis factor alpha (TNF? ) (Neligan, 2006). These cytokines are the main catalysts of the inflammatory response and cause the release of several agents including, interleukin-8, histamine, kinins, serotonin, selectins, and neutrophils. When the above compounds are activated, local vasodilation occurs, cytotoxic chemicals are released and the invading pathogen is destroyed (Neligan, 2006). The inflammatory response can be excessive at times and causes local cellular destruction (Neligan, 2006). In septic patients, damage to their own tissues occurs throughout the body in the vasculature and endothelium. The release of the proinflammatory cytokines, specifically IL-6, causes activation of the coagulation cascade (Neligan, 2006). Coagulation can be activated by either the intrinsic or extrinsic pathway following a particular tissue damaging event (Neligan, 2006). The intrinsic pathway is the slower of the two pathways and it requires that all factors are present within the blood for clotting to occur (Marieb Hoehn, 2007). However, when blood is exposed to a factor that resides under the damaged endothelium, called tissue factor (TF), the extrinsic pathway is activated (Marieb Hoehn, 2007). The extrinsic pathway is shorter than the intrinsic pathway as it bypasses several steps of the intrinsic pathway. Each clotting pathway 6 requires ionic calcium and involves a series of procoagulants, and eventually forms a common factor X (Marieb Hoehn, 2007). Within the extrinsic pathway, tissue factor binds to activated factor VII. The complex that results activates factors IX and X (Marieb Hoehn, 2007). When factor X has been activated, it complexes with calcium ions, PF3 and factor V to form prothrombin activator (Marieb Hoehn, 2007). Prothrombin activator catalyzes the transformation of the plasma protein prothrombin to the thrombin, an active enzyme. Thrombin catalyzes the formation of fibrinogen and eventually into fibrin (Marieb Hoehn, 2007). Thrombin, in the presence of calcium ions, activates factor III in order to bind the fibrin strands closely together (Marieb Hoehn, 2007). The last step in the normal clotting cascade is fibrinolysis. Fibrinolysis is responsible for removing clots once the healing process is complete (Marieb Hoehn, 2007). Without fibrinolysis, vessels have the potential to become completely blocked because clotting occurs continuously (Marieb Hoehn, 2007). Plasmin, a digesting enzyme, is responsible for breaking clots (Marieb Hoehn, 2007). It is produced when the plasma protein plasminogen is activated. Plasminogen is incorporated into a forming clot, however it remains dormant until it is activated by an appropriate signal or tissue plasminogen activator (tPA) (Marieb Hoehn, 2007). Activated factor XII and thrombin can also activate plasminogen. In a septic patient, the fibrolytic system is inhibited (Neligan, 2006). Cytokines and thrombin stimulate the release of plasminogen-activator inhibitor-1 (PAI-1), from platelets and the endothelium (Marieb Hoehn, 2007). Thrombin is an activator of inflammation and an inhibitor of fibrinolysis. Thrombomodulin, a modulator of fibrinolysis that activates protein C, is also impaired by inflammation and endothelial injury.